{"id":2261,"date":"2006-03-25T13:18:00","date_gmt":"2006-03-25T12:18:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/03\/25\/ad-cultura-con-dos-ojos\/"},"modified":"2006-03-25T13:18:00","modified_gmt":"2006-03-25T12:18:00","slug":"ad-cultura-con-dos-ojos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/03\/25\/ad-cultura-con-dos-ojos\/","title":{"rendered":"[AD] Cultura con dos ojos"},"content":{"rendered":"

La \u00faltima campa\u00f1a de la FNAC est\u00e1 muy lejos de la \u00faltima que hizo el Ministerio de Cultura para fomentar la lectura (una ni\u00f1a imitaba todo lo que hac\u00eda el padre, desde afeitarse a leer el diario con el slogan \u00abSi t\u00fa lees, ellos leen\u00bb): es mucho mejor, quiz\u00e1 por ser menos \u00f1o\u00f1a.<\/p>\n

Una familia de \u00abseres azules con un s\u00f3lo ojo que parecen tener tacto de peluche\u00bb (en adelante Mikes Sulleys porque son una mezcla de los dos protas de \u00abMonstruos S.A.\u00bb) llega a la puerta de una FNAC. Los padres se despiden de los tres hijos que entran en la tienda. All\u00ed los vemos leyendo y rodeados de cultura.<\/p>\n

Al acabar el spot, los Mikes Sulleys vuelven a encontrarse con sus padres que los miran con el ojo m\u00e1s abierto de lo normal, el padre con mon\u00f3culo, el madre con unas bonitas pesta\u00f1as. No es porque se hayan gastado toda la paga en la FNAC, sino porque los ni\u00f1os salen con… \u00a1dos ojos! Entonces o\u00edmos el slogan \u00abte llevas m\u00e1s de lo que compras\u00bb.<\/p>\n

Me parece una idea genial, aunque s\u00f3lo me pregunto por qu\u00e9 los padres no entran tambi\u00e9n en la tienda. \u00bfD\u00f3nde se van? \u00bfLos hijos a leer y los padres a un bar?<\/p>\n

Por cierto que aqu\u00ed, a diferencia del spot del Ministerio, la educaci\u00f3n y la cultura no se aprende de los padres, sino m\u00e1s bien a sus espaldas o sin que ellos internvengan: t\u00fa te haces a ti mismo.<\/p>\n

Temas relacionados<\/strong>
[AD] Los tontos tambi\u00e9n compran<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

La \u00faltima campa\u00f1a de la FNAC est\u00e1 muy lejos de la \u00faltima que hizo el Ministerio de Cultura para fomentar la lectura (una ni\u00f1a imitaba todo lo que hac\u00eda el padre, desde afeitarse a leer el diario con el slogan \u00abSi t\u00fa lees, ellos leen\u00bb): es mucho mejor, quiz\u00e1 por ser menos \u00f1o\u00f1a. Una familia […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2261","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2261"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2261\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}