{"id":226,"date":"2007-09-06T20:38:39","date_gmt":"2007-09-06T18:38:39","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=226"},"modified":"2007-09-06T20:53:06","modified_gmt":"2007-09-06T18:53:06","slug":"ad-%c2%bfsere-una-geek-marketer","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/09\/06\/ad-%c2%bfsere-una-geek-marketer\/","title":{"rendered":"[AD] \u00bfSer\u00e9 una geek marketer?"},"content":{"rendered":"<p>Apenas unos minutos despu\u00e9s de que <a href=\"http:\/\/www.blogscorporativos.com\" target=\"_blank\">Claudio<\/a> me calificase de \u00abtan <a href=\"http:\/\/es.wikipedia.org\/wiki\/Geek\" target=\"_blank\">geek<\/a>\u00ab, leo en <a href=\"http:\/\/www.insightsblog.com\/insights\/post\/2007\/09\/05\/ponga-geek-marketer-su-vida\" target=\"_blank\">Insights<\/a> que\u00a0existen los\u00a0<a href=\"http:\/\/www.micropersuasion.com\/2007\/09\/the-geek-market.html\" target=\"_blank\">geek marketers<\/a>. \u00bfA ver si va a ser que s\u00ed, que soy geek y adem\u00e1s marketer?<\/p>\n<p>No me tengo\u00a0por lo uno ni por lo otro (al menos como considero que deber\u00eda ser alguien bajo esa etiqueta). Ning\u00fan t\u00edtulo acredita mis conocimientos ni de inform\u00e1tica ni de marketing, aunque quiero pensar que tengo los suficientes como trabajar en ello.<\/p>\n<p><a href=\"http:\/\/adage.com\/article?article_id=120174\" target=\"_blank\">Steve Rubel<\/a>\u00a0ha\u00a0unido los dos conceptos y creado una definici\u00f3n de este profesional emergente:<\/p>\n<p>\u00ab<em>These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media. Armed with these insights, they regularly apply them in a marketing context by working closely with brand teams to codify new best practices<\/em>.\u00bb<\/p>\n<p>En otras palabras,\u00a0un geek marketer es alguien interesado en el marketing online, \u00bfno? Entonces,\u00a0s\u00ed, \u00a1lo soy! Para bien o para mal,\u00a0\u00a1soy una subespecie de geek!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apenas unos minutos despu\u00e9s de que Claudio me calificase de \u00abtan geek\u00ab, leo en Insights que\u00a0existen los\u00a0geek marketers. \u00bfA ver si va a ser que s\u00ed, que soy geek y adem\u00e1s marketer? No me tengo\u00a0por lo uno ni por lo otro (al menos como considero que deber\u00eda ser alguien bajo esa etiqueta). Ning\u00fan t\u00edtulo acredita [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2],"tags":[155,247],"class_list":["post-226","post","type-post","status-publish","format-standard","hentry","category-internet","category-publicidad","tag-marca-personal","tag-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/226\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}