{"id":2252,"date":"2006-03-16T20:28:00","date_gmt":"2006-03-16T19:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/03\/16\/ad-bloques-tematicos-de-spots\/"},"modified":"2006-03-16T20:28:00","modified_gmt":"2006-03-16T19:28:00","slug":"ad-bloques-temticos-de-spots","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/03\/16\/ad-bloques-temticos-de-spots\/","title":{"rendered":"[AD] Bloques tem\u00e1ticos de spots"},"content":{"rendered":"<p>\u00bfTe has preguntado alguna vez c\u00f3mo se ordenan los spots en los cortes publicitarios de un programa? Yo s\u00f3lo tengo claro que los que importan son, como en <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/01\/ad-los-ltimos-anuncios-del-ao-2.html\">fin de a\u00f1o<\/a>, el primero y el \u00faltimo. Del resto&#8230; ni idea.<\/p>\n<p>\u00bfQuiz\u00e1 tambi\u00e9n por criterios econ\u00f3micos? \u00bfQuiz\u00e1 aleatoriamente y una vez introducidos los que hay que poner un ordenador decide cu\u00e1l va primero? Esto explicar\u00eda c\u00f3mo es que hay veces que repiten el spot en el mismo bloque. Aunque seguro que s\u00ed depende del dinero que lo repitan en el mismo programa.<\/p>\n<p>En cualquier caso no creo que sea por orden alfab\u00e9tico de la marca. Seguro que tendr\u00edamos muchos cambios de nombre, y no por motivos legales como el <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/03\/media-news-s11-06.html\">Bio<\/a>.<\/p>\n<p>Y tampoco lo es por categor\u00eda de producto. \u00bfTe imaginas que cada bloque de anuncios fuese de un solo tema? Ser\u00eda ideal para el consumidor que podr\u00eda ver toda la oferta \u00abde golpe\u00bb, pero faltal para los creativos que tendr\u00edan que diferenciar mucho m\u00e1s sus marcas. Yo, como mucho, he visto alguna vez las tres marcas de telefon\u00eda.<\/p>\n<p>Aunque en \u00e9ste caso, lo que m\u00e1s cambiar\u00eda ser\u00edan los programas y no los anuncios. Las cadenas estar\u00edas a\u00fan m\u00e1s preocupadas para hacerlos a\u00fan m\u00e1s \u00abpersonalizados\u00bb a un target concreto de determinados productos.<\/p>\n<p><strong>Temas relacionados<\/strong><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/06\/ad-una-televisin-sin-publicidad.html\">[AD] \u00bfUna televisi\u00f3n sin publicidad?<\/a><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/04\/tv-interrumpir-lo-continuo.html\">[TV] Interrumpir lo continuo<\/a><\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTe has preguntado alguna vez c\u00f3mo se ordenan los spots en los cortes publicitarios de un programa? Yo s\u00f3lo tengo claro que los que importan son, como en fin de a\u00f1o, el primero y el \u00faltimo. Del resto&#8230; ni idea. \u00bfQuiz\u00e1 tambi\u00e9n por criterios econ\u00f3micos? \u00bfQuiz\u00e1 aleatoriamente y una vez introducidos los que hay que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2252","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2252"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2252\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}