{"id":2243,"date":"2006-03-08T21:18:00","date_gmt":"2006-03-08T20:18:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/03\/08\/ad-publicidad-de-genero\/"},"modified":"2006-03-08T21:18:00","modified_gmt":"2006-03-08T20:18:00","slug":"ad-publicidad-de-gnero","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/03\/08\/ad-publicidad-de-gnero\/","title":{"rendered":"[AD] Publicidad de g\u00e9nero"},"content":{"rendered":"

Como ya sabes, hoy es el D\u00eda de la mujer trabajadora (como si hubiese de otro tipo). Me parece un buen d\u00eda para plantear aqu\u00ed algunas cuestiones sobre la diferencia entre la publicidad dirigida a hombres y a mujeres.<\/p>\n

Seg\u00fan un estudio<\/a>, \u00abpara los anuncios dirigidos a hombres los personajes m\u00e1s id\u00f3neos ser\u00edan los deportistas, humoristas, cocineros y actores, mientras que para las mujeres habr\u00eda que decantarse por los actores, humoristas, cocineros, presentadores y m\u00fasicos\u00bb.<\/p>\n

Y, seg\u00fan otro estudio<\/a>, \u00abel 90% de las mujeres encuestadas afirma no sentirse en absoluto identificada con los mensajes que las empresas le transmiten por considerar que se basan exclusivamente en conceptos como limpieza, familia, hogar y est\u00e9tica. Y el 85% de ellas se\u00f1ala como valores con los que se identificar\u00eda los de inteligencia, independencia, capacidad de decisi\u00f3n y aspectos profesionales \u00ab.<\/p>\n

Algunos ejemplos para ver c\u00f3mo un mismo producto se anuncia \u00abadapatado\u00bb al g\u00e9nero del destinatario: de colchones<\/a>, de relojes<\/a>, de perfumes<\/a>, de bebidas (hombre<\/a>, mujer<\/a>). Est\u00e1 claro que somos diferentes, pero el \u00abpoco\u00bb tiempo de un spot no deber\u00eda ser excusa para recurrir a los t\u00f3picos.<\/p>\n

Aprovecho y dejo por aqu\u00ed algunos anuncios por si quieres comentar si son sexistas (o no): de condones<\/a>, de sujetadores<\/a>, de desodorantes<\/a> (siento que vengan todos de la misma fuente, pero son los que ten\u00eda m\u00e1s a mano) y de perfumes<\/a>.<\/p>\n

Y metiendo el dedo en la llaga, se\u00f1alar la campa\u00f1a de Nike women que podemos ver estos d\u00edas en sus tres versiones (puedes verlos desde Ll\u00e1mame Lola<\/a>), \u00bfpor qu\u00e9 no hay un Nike men? \u00bfPor qu\u00e9 ha de ser el masculino el gen\u00e9rico?<\/p>\n

Ser\u00e1 que somos muy, pero que muy especiales. Aunque siempre haya quien no piense igual<\/a> y nos tenga envidia (adem\u00e1s de falta de respeto).<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Como ya sabes, hoy es el D\u00eda de la mujer trabajadora (como si hubiese de otro tipo). Me parece un buen d\u00eda para plantear aqu\u00ed algunas cuestiones sobre la diferencia entre la publicidad dirigida a hombres y a mujeres. Seg\u00fan un estudio, \u00abpara los anuncios dirigidos a hombres los personajes m\u00e1s id\u00f3neos ser\u00edan los deportistas, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2243","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2243"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2243\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}