{"id":2240,"date":"2006-03-07T22:28:00","date_gmt":"2006-03-07T21:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/03\/07\/tv-como-crear-una-cadena-de-television\/"},"modified":"2006-03-07T22:28:00","modified_gmt":"2006-03-07T21:28:00","slug":"tv-cmo-crear-una-cadena-de-televisin","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/03\/07\/tv-cmo-crear-una-cadena-de-televisin\/","title":{"rendered":"[TV] C\u00f3mo crear una cadena de televisi\u00f3n"},"content":{"rendered":"

A 2 semanas de que empiece<\/a> La Sexta y a 4 meses del inicio<\/a> de Cuatro (gracias a Y despert\u00e9<\/a> por recordarnos este aniversario), me parece interesante definir los pasos necesarios para crear un nuevo canal, ya que hemos vivido a este momento hist\u00f3rico, merece la pena reflejarlo en alg\u00fan sitio (pronto, un lugar \u00abmejor\u00bb).<\/p>\n

Lo primero es que el Congreso de los Diputados apruebe la ley conforme se sacan a concurso las licencias para emitir (antes en anal\u00f3gico, ahora en digital para la TDT), estableciendo el plazo de presentaci\u00f3n de propuestas y sus caracter\u00edsticas.<\/p>\n

Los candidatos se organizan (ya sea creando una nueva empresa o estudiando los recursos de una ya existente) y presentan su propuesta. El Gobierno las valora (imagino) y decide a qui\u00e9n conceder una liciencia y a qui\u00e9n denegarla.<\/p>\n

Empieza entonces el trabajo de la nueva cadena de hacer realidad la propuesta:
– constituir un equipo directivo;
– buscar las oficinas de la cadena ;
– localizar los espacios\/edificios desde donde se emitir\u00e1 (construir plat\u00f3s) ;
– contratar a los profesionales y pensar los contenidos (qu\u00e9 y qui\u00e9n los har\u00e1);
– dar a conocer la cadena a los telespectadores (publicitando tanto el nombre\/logo (marca) como las series y programas);
– asociarse con otras cadenas o instituciones para poder participar de las decisiones del medio;
– preparar los medios t\u00e9cnicos para poder emitir en pruebas;
– transmitir un primer programa que sirva de presentaci\u00f3n de la cadena;
– gestionar la publicidad\/los ingresos de la cadena.
– programar y corregir los errores de programaci\u00f3n iniciales, para adaptar la oferta a la audiencia esperada y poder mantener los ingresos.<\/p>\n

Pasado el plazo establecido por la ley, se ha de renovar la licencia para continuar emitiendo.<\/p>\n

Temas relacionados<\/strong>
[TV] Una cadena sin informativos<\/a>
[TV] La TDT hace historia<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

A 2 semanas de que empiece La Sexta y a 4 meses del inicio de Cuatro (gracias a Y despert\u00e9 por recordarnos este aniversario), me parece interesante definir los pasos necesarios para crear un nuevo canal, ya que hemos vivido a este momento hist\u00f3rico, merece la pena reflejarlo en alg\u00fan sitio (pronto, un lugar \u00abmejor\u00bb). […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2240","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2240"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2240\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}