{"id":2232,"date":"2006-03-01T21:58:00","date_gmt":"2006-03-01T20:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/03\/01\/ad-publicidad-hecha-por-famosos\/"},"modified":"2006-03-01T21:58:00","modified_gmt":"2006-03-01T20:58:00","slug":"ad-publicidad-hecha-por-famosos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/03\/01\/ad-publicidad-hecha-por-famosos\/","title":{"rendered":"[AD] Publicidad hecha por famosos"},"content":{"rendered":"

Estos d\u00edas tenemos dos informes relacionados con personajes famosos y su valoraci\u00f3n en publicidad: el de Davie-Brown Entertaiment<\/a> y el del Personality Media<\/a>.<\/p>\n

En el Davie-Brown Index (DBI) descubrimos un ranking con m\u00e1s de 1.500 nombres de famosos clasificados en ocho categor\u00edas: conocimiento, encanto, ambici\u00f3n, aprobaci\u00f3n, influencia, atenci\u00f3n, marcar tendencia y confianza. El precio por manejar los datos estad\u00edsticos de todo el informe (ideal para hacer comparaciones) es de 16.600\u20ac al a\u00f1o, por el dossier de una estrella cobran 830\u20ac.<\/p>\n

En el Bar\u00f3metro Personality Media, realizado conjuntamente con ACNielsen, descubrimos por ejemplo que al 60% de los espa\u00f1oles le parece m\u00e1s atractiva la publicidad hecha por famosos o que los m\u00e1s populares son los m\u00fasicos (s\u00f3lo recuerdo una gomina anunciada por Bisbal), los personajillos de la prensa rosa (\u00bfla misma gomina la anuniaba Pocholo?) y los presentadores de televisi\u00f3n (aqu\u00ed la lista podr\u00eda ser larga) o que los m\u00e1s valorados son los actores seguidos por los deportistas.<\/p>\n

Tiene gracia que, teniendo en cuenta que aunque guardo anuncios hechos por famosos no he puesto ninguno en ad db, se me est\u00e9 ocurriendo hacer una lista de famosos, productos y marcas (nota mental para el futuro).<\/p>\n

Temas relacionados
<\/strong>[AD] Famosos de White Label<\/a>
[CINE] Mi Fotogramas de marzo<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Estos d\u00edas tenemos dos informes relacionados con personajes famosos y su valoraci\u00f3n en publicidad: el de Davie-Brown Entertaiment y el del Personality Media. En el Davie-Brown Index (DBI) descubrimos un ranking con m\u00e1s de 1.500 nombres de famosos clasificados en ocho categor\u00edas: conocimiento, encanto, ambici\u00f3n, aprobaci\u00f3n, influencia, atenci\u00f3n, marcar tendencia y confianza. El precio por […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2232","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2232"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2232\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}