{"id":2227,"date":"2006-02-26T13:58:00","date_gmt":"2006-02-26T12:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/26\/ad-frosties-proveedor-de-energia\/"},"modified":"2006-02-26T13:58:00","modified_gmt":"2006-02-26T12:58:00","slug":"ad-frosties-proveedor-de-energa","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/26\/ad-frosties-proveedor-de-energa\/","title":{"rendered":"[AD] Frosties proveedor de energ\u00eda"},"content":{"rendered":"

Todos sabemos de la pasi\u00f3n con la que se vive un partido de futbol en este pa\u00eds y las audiencias que genera en televisi\u00f3n (y entradas al campo). Y si son partidos de copas o derbys cl\u00e1sicos, a\u00fan m\u00e1s. Es l\u00f3gico pues que ser \u00abPatrocinador oficial\u00bb tenga claros beneficios para las marcas que as\u00ed se anuncian antes, durante y despu\u00e9s de cada parte del partido.<\/p>\n

Aunque no sigo los partidos casi nunca, recuerdo por ejemplo a Mahou, que pensaba que patrocinaba la selecci\u00f3n y resulta que es a la Real Federaci\u00f3n Espa\u00f1ola de F\u00fatbol (RFEF) junto con Toyota, y a Ford que junto con Heineken, Play Station y Master Card patrocinan la Champions.<\/p>\n

Estas marcas tienen en com\u00fan que van dirigidas a un p\u00fablico objetivo adulto (incluso Play Station). Pero el futbol no s\u00f3lo lo ven los \u00abmayores\u00bb, los ni\u00f1os tienen tambi\u00e9n su asiento reservado. Master Card hace un tiempo hizo un (genial) anuncio sobre el momento en que el padre lleva por primera vez a su hijo a un partido.<\/p>\n

Las marcas \u00abpara ni\u00f1os\u00bb no suelen invertir en este tipo de eventos. Hasta que Frosties se ha inventado ser \u00abProveedor oficial de energ\u00eda\u00bb.<\/p>\n

En el spot vemos, por ejemplo, el Dragon Khan lleno de chavales pero ninguno grita en la bajada (\u00a1con lo bien que sienta!). El tigre de Frosties nos cuenta que ahorremos nuestra energ\u00eda para animar a nuestro equipo… el Bar\u00e7a o el Real Madrid.<\/p>\n

No acabo de entender muy bien por qu\u00e9 se posicionan tan claramente por estos equipos y no son m\u00e1s neutros, hasta que caigo en la cuenta que el derby debe estar cercano. \u00abEfectivamente\u00bb, es el 2 de abril. Pero a\u00fan as\u00ed me parece exagerado para una marca de cereales, hasta que leo el post de Juanjo en Bajo la L\u00ednea<\/a>: sortean entradas para el partido.<\/p>\n

As\u00ed, asocian la energ\u00eda de los cereales con la que necesitas para animar a tu equipo de futbol y utilizan la similitud de la expresi\u00f3n \u00abPatrocinador oficial de\u00bb. Imposible pensar que la publicidad para ni\u00f1os es m\u00e1s \u00absimple\u00bb que la de adultos.<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Todos sabemos de la pasi\u00f3n con la que se vive un partido de futbol en este pa\u00eds y las audiencias que genera en televisi\u00f3n (y entradas al campo). Y si son partidos de copas o derbys cl\u00e1sicos, a\u00fan m\u00e1s. Es l\u00f3gico pues que ser \u00abPatrocinador oficial\u00bb tenga claros beneficios para las marcas que as\u00ed se […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2227","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2227"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2227\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}