{"id":2222,"date":"2006-02-25T11:38:00","date_gmt":"2006-02-25T10:38:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/25\/ad-las-attitudes-de-audi\/"},"modified":"2006-02-25T11:38:00","modified_gmt":"2006-02-25T10:38:00","slug":"ad-las-attitudes-de-audi","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/25\/ad-las-attitudes-de-audi\/","title":{"rendered":"[AD] Las Attitudes de Audi"},"content":{"rendered":"<p>Hace ya un tiempo que vemos por nuestra tele el \u00faltimo spot de Attitudes. Como seguro ya sabes, Attitudes es la iniciativa social de Audi para la promoci\u00f3n de la educaci\u00f3n vial y la <a href=\"http:\/\/www.evasanagustin.com\/addb\/anuncio.asp?id=381\" target=\"_blank\">protecci\u00f3n del medio ambiente<\/a>.<\/p>\n<p>La campa\u00f1a de este a\u00f1o (\u00abSe\u00f1ales\u00bb) gira alrededor de las prohibiciones que nos rodean. En el spot vemos una lista visual de se\u00f1ales tipo \u00abno girar\u00bb, \u00abno hacer fotos\u00bb, \u00abno pasar\u00bb, \u00abno ba\u00f1arse\u00bb&#8230; Todo ello con la significativa canci\u00f3n \u00abEverybody\u2019s gotta learn sometimes\u00bb y el ut\u00f3pico slogan \u00abOjal\u00e1 algun d\u00eda no tengamos que prohibir\u00bb. La \u00faltima imagen, por cierto, es la de una se\u00f1al de persona (sin tachar, sin prohibir) en una carretera.<\/p>\n<p>En la web <a href=\"http:\/\/www.attitudes.org\" target=\"_blank\">www.attitudes.org<\/a> (\u00bf<a href=\"http:\/\/www.evasanagustin.com\/addb\/anuncio.asp?id=391\">empez\u00f3 en el 2001<\/a>?) puedes ver el spot (la ficha t\u00e9cnica en <a href=\"http:\/\/www.prnoticias.com\/prn\/hojas\/noticias\/detallenoticia.jsp?noticia=11644&#038;repositorio=0&amp;pagina=1&#038;idapr=4__esp_1__\" target=\"_blank\">PRNoticias<\/a>). La gracia de este v\u00eddeo online es cuando acaba y aparece una l\u00ednea de texto: \u00abNo hagas click aqu\u00ed\u00bb. Pero por supuesto, he hecho click, \u00bfy qui\u00e9n no?<\/p>\n<p>Al \u00absaltarte la prohibici\u00f3n\u00bb aparecen un par mensajes de alerta con mensajes tipo \u00abOjal\u00e1 desaparezcan alg\u00fan d\u00eda las prohibiciones de nuestro paisaje porque actuamos con sentido com\u00fan y dejamos de necesitarlas\u00bb. En general la web es bastante \u00absocial\u00bb y por contenido podr\u00eda pasar perfectamente por la una de ONG.<\/p>\n<p>Aqu\u00ed \u00ablo raro\u00bb es que esta \u00abiniciativa social\u00bb la gestione una marca de coches. \u00bfY desde una bebida alcoh\u00f3lica? <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/01\/ad-campaas-bebe-con-moderacin.html\">Ya hablamos<\/a> J&amp;B (Digeo) lo lleva un tiempo haciendo con su \u00ab<a href=\"http:\/\/www.evasanagustin.com\/addb\/anuncio.asp?id=230\">Disfruta con inteligencia<\/a>\u00bb o \u00ab<a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=12967\">Para disfrutar usa la cabeza<\/a>\u00bb (la imagen en <a href=\"http:\/\/cocktail.blogia.com\/2005\/011501-para-disfrutar-usa-la-cabeza.php\" target=\"_blank\">Cocktail<\/a>).<\/p>\n<p>Ahora que a\u00fan estamos sensibles con el tema fumadores, \u00bfte imaginas que hiciese lo mismo una tabacalera? Una web de una marca de tabaco que te dijese \u00abfuma menos\u00bb o \u00abtrabajamos para que haya menos posibilidades de que pilles un cancer\u00bb.<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace ya un tiempo que vemos por nuestra tele el \u00faltimo spot de Attitudes. Como seguro ya sabes, Attitudes es la iniciativa social de Audi para la promoci\u00f3n de la educaci\u00f3n vial y la protecci\u00f3n del medio ambiente. La campa\u00f1a de este a\u00f1o (\u00abSe\u00f1ales\u00bb) gira alrededor de las prohibiciones que nos rodean. En el spot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2222","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2222"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2222\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}