{"id":2219,"date":"2006-02-22T22:28:00","date_gmt":"2006-02-22T21:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/22\/ad-la-nueva-publicidad\/"},"modified":"2006-02-22T22:28:00","modified_gmt":"2006-02-22T21:28:00","slug":"ad-la-nueva-publicidad","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/22\/ad-la-nueva-publicidad\/","title":{"rendered":"[AD] La nueva publicidad"},"content":{"rendered":"

Ayer hablaba de la nueva televisi\u00f3n<\/a>, la interactiva, y hoy le toca el turno a la publicidad, tambi\u00e9n interactiva. Esto ser\u00eda es la Publicidad 2.0<\/a> como Paul Been<\/a> la que ha llamado en su paper (v\u00eda eCuaderno<\/a>), para alegr\u00eda<\/a> de los firmantes de la Comunidad Inusual y su Manifiesto por la evoluci\u00f3n de la publicidad convencional<\/a>.<\/p>\n

Parece que nos empe\u00f1amos en poner versiones a las cosas pero es sin duda la mejor manera de dejar bien clara la evoluci\u00f3n y mejora de productos, software o webs. As\u00ed, entre el \u00abnormal\u00bb y el \u00ab2.0\u00bb ha de haber una gran diferencia, como se supone que ser\u00e1 Internet 2.0 y lo que propone la Publicidad 2.0.<\/p>\n

M\u00e1s all\u00e1 de n\u00fameros (que casi podr\u00eda ser otra entrada para [WWW]), \u00e9sta publicidad nueva habla de \u00abtecnolog\u00eda revolucionaria\u00bb: Internet, blogs, RSS, publicidad contextual… y lo que Been llama \u00abcharla de pasillo en forma digital\u00bb o buzzmarketing.<\/p>\n

Desde mi punto de vista, las marcas que dejan pasar esta oportunidad de conocer a los consumidores viven de la \u00abantigua publicidad\u00bb, donde un spot y un anuncio gr\u00e1fico hac\u00edan vender millones. Ahora, por suerte, estamos m\u00e1s organizados y tenemos m\u00e1s recursos. Si la marca quiere convencernos ha de meter mano de esa tecnolog\u00eda revolucionaria para posicionarse.<\/p>\n

S\u00f3lo veo un problema y, como era de esperar, es para el consumidor: la sobresaturaci\u00f3n. Para las marcas s\u00f3lo veo beneficios.<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ayer hablaba de la nueva televisi\u00f3n, la interactiva, y hoy le toca el turno a la publicidad, tambi\u00e9n interactiva. Esto ser\u00eda es la Publicidad 2.0 como Paul Been la que ha llamado en su paper (v\u00eda eCuaderno), para alegr\u00eda de los firmantes de la Comunidad Inusual y su Manifiesto por la evoluci\u00f3n de la publicidad […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2219","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2219"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2219\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}