{"id":2217,"date":"2006-02-21T21:18:00","date_gmt":"2006-02-21T20:18:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/21\/ad-la-verdad-de-los-anuncios\/"},"modified":"2006-02-21T21:18:00","modified_gmt":"2006-02-21T20:18:00","slug":"ad-la-verdad-de-los-anuncios","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/21\/ad-la-verdad-de-los-anuncios\/","title":{"rendered":"[AD] La verdad de los anuncios"},"content":{"rendered":"<p>Estos d\u00edas <a href=\"http:\/\/www.technorati.com\/search\/seat%20toledo%20patitos%20de%20goma\" target=\"_blank\">se habla<\/a> del spot del Seat Toledo y sus patitos de goma como si realmente importase si esa historia es real o no. \u00bfDesde cuando la publicidad es real? \u00bfAcaso se ha acabado el frotar o has intentado poner una <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/04\/ad-los-surfers-venden-coches.html\">tabla de surf en un coche<\/a> (como antes se vend\u00eda el Toledo)? La teor\u00eda dice que s\u00ed, que la publicidad refleja la realidad. Pero si en el amor y la guerra todo vale&#8230; en la publicidad tambi\u00e9n.<\/p>\n<p>Es arriesgado decir que toda la publicidad es mentira, supongo que alguna campa\u00f1a se podr\u00eda salvar. Tendr\u00eda que pens\u00e1rmelo un rato&#8230; s\u00f3lo me viene a la mente <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/05\/ad-aquarius-es-justa.html\">Justo Gallego y Aquarius<\/a> como ejemplo de esto mismo: \u00bfrealidad o ficci\u00f3n?<\/p>\n<p>A ver si al final tendr\u00e1n que poner una sobreimpresi\u00f3n para advertir de que el spot es cierto&#8230; un momento, esto ya lo hacen con <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/05\/ad-la-letra-pequea.html\">letra peque\u00f1a<\/a> y a\u00fan as\u00ed no nos creemos que la gente se deje manchar por la calle.<\/p>\n<p>La web del <a href=\"http:\/\/www.seat.es\/campaigns\/toledo\/extraordinario\/main.html\" target=\"_blank\">Seat Toledo<\/a> ha sido dise\u00f1ado bas\u00e1ndose en la imagen gr\u00e1fica repartiendo trozos del spot y texto por el mar. Adem\u00e1s han puesto algunos links para hacer m\u00e1s creible la historia.<\/p>\n<p>Hablando de principio y finales, este el slogan la campa\u00f1a (\u00abExtraordinario de principio a fin\u00bb) tiene alg\u00fan parecido con el de Mercedes-Benz y la nueva Clase R \u00abEl comienzo de algo nuevo\u00bb, pero eso ser\u00eda otra historia.<\/p>\n<p>\u00bfSe te ocurre alg\u00fan anuncio que hayas dicho \u00abpero vaya mentira me est\u00e1n colando\u00bb?<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estos d\u00edas se habla del spot del Seat Toledo y sus patitos de goma como si realmente importase si esa historia es real o no. \u00bfDesde cuando la publicidad es real? \u00bfAcaso se ha acabado el frotar o has intentado poner una tabla de surf en un coche (como antes se vend\u00eda el Toledo)? La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2217","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2217"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2217\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}