{"id":2204,"date":"2006-02-11T11:48:00","date_gmt":"2006-02-11T10:48:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/11\/ad-ventajas-e-incovenientes-de-la-publicidad\/"},"modified":"2006-02-11T11:48:00","modified_gmt":"2006-02-11T10:48:00","slug":"ad-ventajas-e-incovenientes-de-la","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/11\/ad-ventajas-e-incovenientes-de-la\/","title":{"rendered":"[AD] Ventajas e incovenientes de la publicidad"},"content":{"rendered":"

Buscando informaci\u00f3n para detallar al m\u00e1ximo la tipolog\u00eda de publicidad seg\u00fan el medio<\/a>, me reencontr\u00e9 con la p\u00e1gina del Ministerio de Educaci\u00f3n y Ciencia dedicada a los medios publicitarios dentro del programa Media.<\/p>\n

De entre toda la informaci\u00f3n que hay para los ni\u00f1os, me gustar\u00eda destacar algunas caracter\u00edsticas de la publicidad en los medios tradicionales (desde el punto de vista del anunciante). Quiz\u00e1 por b\u00e1sicas merece la pena tenerlas en cuenta.<\/p>\n

Diarios
Ventajas: flexibilidad geogr\u00e1fica, posibilidad de relectura, credibilidad.
Inconvenientes: poca calidad de impresi\u00f3n, poca segmentaci\u00f3n del p\u00fablico.<\/p>\n

Revistas
Ventajas: calidad de impresi\u00f3n, buena segmentaci\u00f3n del p\u00fablico, posibilidad de relectura.
Inconvenientes: menos segmentaci\u00f3n geogr\u00e1fica, audiencia limitada, mayor saturaci\u00f3n publicitaria.<\/p>\n

Televisi\u00f3n
Ventajas: flexibilidad geogr\u00e1fica y temporal, rapidez, calidad en el mensaje.
Inconvenientes: saturaci\u00f3n, eficacia cuestionable (zapping).<\/p>\n

Cine
Ventajas: saturaci\u00f3n inexistente, calidad.
Inconvenientes: coste, no hay efecto repetici\u00f3n.<\/p>\n

Exterior
Ventajas: flexibilidad geogr\u00e1fica, alto grado de repetici\u00f3n, variedad de soportes.
Inconvenientes: coste.<\/p>\n

Internet
Ventajas: contacto personal, rapidez, bajo coste, grandes posibilidades de segmentaci\u00f3n.
Inconvenientes: saturaci\u00f3n, audiencia limitada al medio, credibilidad.<\/p>\n

\u00daltimamente parece que me he vuelto \u00abun poco te\u00f3rica\u00bb… \u00bfser\u00e1 que hace d\u00edas que no veo anuncios nuevos?<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Buscando informaci\u00f3n para detallar al m\u00e1ximo la tipolog\u00eda de publicidad seg\u00fan el medio, me reencontr\u00e9 con la p\u00e1gina del Ministerio de Educaci\u00f3n y Ciencia dedicada a los medios publicitarios dentro del programa Media. De entre toda la informaci\u00f3n que hay para los ni\u00f1os, me gustar\u00eda destacar algunas caracter\u00edsticas de la publicidad en los medios tradicionales […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2204","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2204"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2204\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}