{"id":2196,"date":"2006-02-02T21:28:00","date_gmt":"2006-02-02T20:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/02\/ad-tipos-de-publicidad-segun-el-medio\/"},"modified":"2006-02-02T21:28:00","modified_gmt":"2006-02-02T20:28:00","slug":"ad-tipos-de-publicidad-segn-el-medio","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/02\/02\/ad-tipos-de-publicidad-segn-el-medio\/","title":{"rendered":"[AD] Tipos de publicidad seg\u00fan el medio"},"content":{"rendered":"<p>Ayer descubr\u00ed una nueva manera de hacer publicidad que me ha hecho pensar en los diferentes tipos que hay y los he clasificado, no pod\u00eda ser de otra manera, por medio.<\/p>\n<p>* <a href=\"http:\/\/www.evasanagustin.com\/addb\">Gr\u00e1fica<\/a>: prensa y revistas<br \/>M\u00f3dulos, faldones, encartes, p\u00e1ginas completas&#8230;<\/p>\n<p>* Audiovisual: televisi\u00f3n, radio y cine<br \/>Spots, cu\u00f1as, trailers, promoci\u00f3n, patrocinio, product placement, sobreimpresi\u00f3n&#8230;<\/p>\n<p>* Online: en Internet<br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/04\/www-haz-click-soy-un-banner.html\">Banners<\/a>, pop-ups, intersticial, botones, robap\u00e1ginas, marketing viral, adwords\/<a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/08\/www-adsense-en-3-pasos.html\">adsense<\/a>, webs, microsites, <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/11\/www-pro-ad-blog-vs-ad-free-blog.html\">blogs<\/a>&#8230;<\/p>\n<p>* Exterior (outdoor)<br \/>Vallas, marquesinas, mobiliario urbano (<a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/09\/ad-ropa-real.html\">opis<\/a>, banderolas&#8230;), medios de transporte&#8230; y el streetvertising, algo que he descubierto hace poco.<\/p>\n<p>* Marketing directo<br \/>Mailings, buzoneo, telemarketing&#8230;<\/p>\n<p>* Promoci\u00f3n Punto de Venta (PPV)<br \/>Stands, displays, carteles, expositores&#8230;<\/p>\n<p>* Buzz Marketing (o hablar aunque sea mal): consideremos que es un medio en s\u00ed mismo porque aunque puede valerse de varios medios<br \/>Publicity, <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/07\/blogvertising.html\">Blogvertising<\/a>&#8230;<\/p>\n<p>* Alguno m\u00e1s que no s\u00e9 bien d\u00f3nde poner<br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/03\/ad-artculos-de-merchandising.html\">Merchandising<\/a><br \/><a href=\"http:\/\/www.marketingvivo.com\" target=\"_blank\">Marketing vivo<\/a> (lo conoc\u00ed ayer, muy interesante)<br \/>Y luego \u00abcosas raras\u00bb que he ido leyendo por ah\u00ed como te puedes encontrar como publicidad en el cuerpo a modo de tatoo, en los tapacubos, en los aviones, en la arena de la playa&#8230; mezcla de exterior y \u00abya no s\u00e9 qu\u00e9 hacer para que se hable de mi\u00bb.<\/p>\n<p>Siento que me he quitado un (gran) peso de encima, pero seguro que me dejo algo dentro de esas \u00ab&#8230;\u00bb \u00bfSe te ocurre alg\u00fan tipo m\u00e1s?<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ayer descubr\u00ed una nueva manera de hacer publicidad que me ha hecho pensar en los diferentes tipos que hay y los he clasificado, no pod\u00eda ser de otra manera, por medio. * Gr\u00e1fica: prensa y revistasM\u00f3dulos, faldones, encartes, p\u00e1ginas completas&#8230; * Audiovisual: televisi\u00f3n, radio y cineSpots, cu\u00f1as, trailers, promoci\u00f3n, patrocinio, product placement, sobreimpresi\u00f3n&#8230; * Online: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2196","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2196"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2196\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}