{"id":2187,"date":"2006-01-25T14:48:00","date_gmt":"2006-01-25T13:48:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/01\/25\/ad-los-colores-son-del-tesoro-publico\/"},"modified":"2006-01-25T14:48:00","modified_gmt":"2006-01-25T13:48:00","slug":"ad-los-colores-son-del-tesoro-pblico","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/01\/25\/ad-los-colores-son-del-tesoro-pblico\/","title":{"rendered":"[AD] Los colores son del Tesoro P\u00fablico"},"content":{"rendered":"<p>Una vez m\u00e1s se desvela el secreto del teaser y el resultado no es nada de lo esperado: <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/01\/ad-vivan-los-colores.html\">Vivan los colores<\/a> es Tesoro P\u00fablico.<\/p>\n<p>En El Peri\u00f3dico de Catalunya viene hoy \u00abLa Gu\u00eda del Tesoro\u00bb, un Bolet\u00edn mensual sobre los productos de deuda p\u00fablica que en realidad es una p\u00e1gina de publicidad. Aqu\u00ed adem\u00e1s te cuentan este cambio de slogan y de publicidad, te avisan del spot que podr\u00e1 verse hoy por televisi\u00f3n y adem\u00e1s puedes ver el fald\u00f3n con la soluci\u00f3n del teaser.<\/p>\n<p>Todo gira alrededor de \u00abComo no hay dos personas iguales, el Tesoro P\u00fablico te da d\u00f3nde elegir\u00bby \u00abPorque, si el dinero es tuyo, nadie deber\u00eda elegir por ti\u00bb, debajo del logo vemos escrita la palabra \u00abElige\u00bb en cinco tipograf\u00edas diferentes (las mismas de los gr\u00e1ficos).<\/p>\n<p>Quiz\u00e1 esta noche vea el spot pero de momento en este bolet\u00edn hay cinco frames: alguien eligiendo un l\u00e1piz de color del bolsillo, un brazo que sostiene un papel en el campo, un par de manos con dos piedras, un puesto de helados y el logo final con el \u00abElige\u00bb.<\/p>\n<p>Expresiones como \u00abpara gustos los colores\u00bb o \u00aben la variedad est\u00e1 el gusto\u00bb parece que son las que han influido en la creatividad de esta campa\u00f1a.<\/p>\n<p>No hay duda que no hay nada m\u00e1s diferente que los sabores de los helados o las chucher\u00edas, siempre tienes donde elegir, cada d\u00eda te puede apetecer uno diferente y a la persona que venga detr\u00e1s tuyo comprar\u00e1 otro diferente. Como los colores, cada uno tiene su favorito. Tambi\u00e9n en las formas de las piedras de playa, no hay dos iguales.<\/p>\n<p>En definitiva, buena creatividad y bien desarrollada. L\u00e1stima que el producto no me interese. Para variar.<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una vez m\u00e1s se desvela el secreto del teaser y el resultado no es nada de lo esperado: Vivan los colores es Tesoro P\u00fablico. En El Peri\u00f3dico de Catalunya viene hoy \u00abLa Gu\u00eda del Tesoro\u00bb, un Bolet\u00edn mensual sobre los productos de deuda p\u00fablica que en realidad es una p\u00e1gina de publicidad. Aqu\u00ed adem\u00e1s te [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2187","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2187"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2187\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}