{"id":2180,"date":"2006-01-10T23:58:00","date_gmt":"2006-01-10T22:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/01\/10\/ad-cambios-de-naming\/"},"modified":"2006-01-10T23:58:00","modified_gmt":"2006-01-10T22:58:00","slug":"ad-cambios-de-naming","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/01\/10\/ad-cambios-de-naming\/","title":{"rendered":"[AD] Cambios de naming"},"content":{"rendered":"<p>Por culpa del spot de <a href=\"http:\/\/www.activia.es\" target=\"_blank\">Activia<\/a>, tengo dudas de mi propia identidad. Bio ha tenido que <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/07\/media-news-s29.html\">cambiar su nombre<\/a> y ahora sale Jos\u00e9 Coronado argumentando que es el mismo cambio que si a \u00e9l lo llamasen en otro idima o por el apellido. \u00bfSer\u00e1 tambi\u00e9n verdad para las marcas?<\/p>\n<p>No es el primer cambio de nombre que vivimos ni <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/10\/ad-acciona-nos-acciona.htm\">el m\u00e1s sonado<\/a>. Danone \u00faltimamente se dedica a cambiar sus productos para llevarlos todos por el mismo camino (iba a decir campo sem\u00e1ntico). Yo siempre me acuerdo de Comtessa, ahora Vienetta, y de Twix, antes Raider. Tambi\u00e9n han cambiado su nombre productos como Elvive y una comida para animales (no recuerdo ni el nuevo ni el viejo).<\/p>\n<p>Precisamente en \u00abSoy el que m\u00e1s sabe de televisi\u00f3n del mundo\u00bb han jugado con los concursantes usando productos que han cambiado de nombre y encima les han quitado los puntos (en dos ocasiones el d\u00fao Canal + y Digital + o Natillas y Danet).<\/p>\n<p>Todos usan la misma f\u00f3rmula para comunicarlo \u00abAhora Bio se llama Activia\u00bb, cambia los nombres y tendr\u00e1s cualquier slogan. Pero adem\u00e1s, los de Danone van m\u00e1s all\u00e1 y, como si de Padev\u00ed se tratase, su nuevo grito de guerra es \u00abPorque te activa, \u00a1Act\u00edviate!\u00bb.<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por culpa del spot de Activia, tengo dudas de mi propia identidad. Bio ha tenido que cambiar su nombre y ahora sale Jos\u00e9 Coronado argumentando que es el mismo cambio que si a \u00e9l lo llamasen en otro idima o por el apellido. \u00bfSer\u00e1 tambi\u00e9n verdad para las marcas? No es el primer cambio de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2180","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2180"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2180\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}