S\u00ed, ahora me he le\u00eddo la revista de noviembre. S\u00ed, voy un poco tarde. Pero prefiero eso que dejar escapar la oportunidad de hablar de este genial n\u00famero de revista Kane 3 dedicado a la publicidad. No es habitual encontrar estos temas \u00aben papel\u00bb, as\u00ed que aqu\u00ed dejo algunos apuntes.<\/p>\n
Entrevista a Llu\u00eds Bassat
Define la publicidad como \u00abun arte, el de convencer o seducir a los consumidores\u00bb. Define la misi\u00f3n de la publicidad como la de \u00abdar a un producto o marca una personalidad que no tengan los de la competencia\u00bb.
Bassat siempre es interesante, lo que me recuerda que a\u00fan tengo por acabar su libro.<\/p>\n
El cine y la publicidad (por Juan Nonzioli)
Datos a tener en cuenta: \u00abEl esfuerzo que se dedica en Hollywood a hacer una pel\u00edcula es exactamente el mismo que se dedica a venderla, es decir, de media, el 50%. En Espa\u00f1a s\u00f3lo el 5%\u00bb.<\/p>\n
Entrevista a Jos\u00e9 Luis Borau
El slogan \u00abSolares s\u00f3lo sabe a agua\u00bb es suyo… \u00bfno lo est\u00e1 usando ahora el agua de Pascual?<\/p>\n
Entrevista a Jes\u00fas D\u00edaz
Es presentador del \u00fanico programa sobre publicidad en nuestra radio. \u00a1Ahora me entero! Bueno, ahora ya s\u00e9 que se puede seguir online.<\/p>\n
El lenguaje publicitario en la radio
Jos\u00e9 Luis Alonso define la comunicaci\u00f3n en radio (y yo dir\u00eda publicitaria en general) con el cl\u00e1sico tri\u00e1ngulo: el anunciante ser\u00eda el emisor, el trabajo del publicista el medio y el p\u00fablico ser\u00eda el receptor. As\u00ed pues la publicidad es el medio y el canal la radio, en este caso.
Me entero que el origen etimol\u00f3gico de \u00abslogan\u00bb es \u00abto slog\u00bb que en ingl\u00e9s es \u00abaporrear\u00bb.<\/p>\n
Product placement
C\u00e9sar Ib\u00e1\u00f1ez me convence que tiene m\u00e1s sentido hacer este tipo de publicidad en televisi\u00f3n que en cine porque el n\u00famero de impactos es muy diferente.<\/p>\n
\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
S\u00ed, ahora me he le\u00eddo la revista de noviembre. S\u00ed, voy un poco tarde. Pero prefiero eso que dejar escapar la oportunidad de hablar de este genial n\u00famero de revista Kane 3 dedicado a la publicidad. No es habitual encontrar estos temas \u00aben papel\u00bb, as\u00ed que aqu\u00ed dejo algunos apuntes. Entrevista a Llu\u00eds BassatDefine la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2175","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2175"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2175\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}