{"id":2170,"date":"2005-12-22T21:08:00","date_gmt":"2005-12-22T20:08:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/12\/22\/ad-los-ultimos-anuncios-del-ano-2005-1\/"},"modified":"2005-12-22T21:08:00","modified_gmt":"2005-12-22T20:08:00","slug":"ad-los-ltimos-anuncios-del-ao-2005-1","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/12\/22\/ad-los-ltimos-anuncios-del-ao-2005-1\/","title":{"rendered":"[AD] Los \u00faltimos anuncios del a\u00f1o 2005 #1"},"content":{"rendered":"

El a\u00f1o pasado<\/a> el \u00faltimo anuncio fue el de Telef\u00f3nica. \u00bfCu\u00e1l crees que ser\u00e1 el de este a\u00f1o? Seg\u00fan Marketingdirecto<\/a> suenan los nombres de Acciona, Amena (Orange), Coca-Cola, Endesa-Gas Natural y Nicotinel. \u00bfHacemos una porra?<\/p>\n

Yo tambi\u00e9n habr\u00eda votado por Acciona, pero se lo debieron gastar todo con su primera campa\u00f1a<\/a>. Amena no me parece que haga este tipo de publicidad. Coca-Cola podr\u00eda ser, pero sus campa\u00f1as son m\u00e1s internacionales que un fin de a\u00f1o en Espa\u00f1a. Nicotinel me suena a demasiado oportunista, llevan mucho tiempo en el mercado, pero \u00faltimamente se deben estar poniendo las botas con la ley anti-tabaco.<\/p>\n

Mi voto es para Endesa-Gas Natural. Creo que podr\u00edan ser ellos los que acabasen el a\u00f1o. Tienen la imagen adecuada para un anuncio \u00abbuenos deseos\u00bb para el 2006 (su slogan es \u00abEstamos poniendo todo el coraz\u00f3n en encender el futuro\u00bb).<\/p>\n

Podr\u00edan elegirse por \u00abla marca m\u00e1s destacada del a\u00f1o\u00bb, pero en realidad es una subasta a ver qui\u00e9n pueda pagar m\u00e1s par ser de los 6 anuncios m\u00e1s vistos del a\u00f1o (3 antes y 3 despu\u00e9s de las uvas).<\/p>\n

Este a\u00f1o<\/a>, TVE tiene estas tarifas: el \u00faltimo spot de 2005 cuesta 8.200 \u20ac por segundo y el primero del 2006 saldr\u00e1 por 6.000 \u20ac el segundo. Sumen los precios, m\u00e1s del 5%, pero ellos bajan la audiencia (en 2001 el 72%, el 2004 un 48%, aunque yo recordaba m\u00e1s<\/a>).<\/p>\n

\u00bfCu\u00e1l crees que ser\u00e1 el \u00faltimo spot del a\u00f1o? o \u00bfQu\u00e9 marca te gustar\u00eda ver empezar el 2006?<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

El a\u00f1o pasado el \u00faltimo anuncio fue el de Telef\u00f3nica. \u00bfCu\u00e1l crees que ser\u00e1 el de este a\u00f1o? Seg\u00fan Marketingdirecto suenan los nombres de Acciona, Amena (Orange), Coca-Cola, Endesa-Gas Natural y Nicotinel. \u00bfHacemos una porra? Yo tambi\u00e9n habr\u00eda votado por Acciona, pero se lo debieron gastar todo con su primera campa\u00f1a. Amena no me parece […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2170","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2170"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2170\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}