{"id":217,"date":"2007-08-26T19:28:25","date_gmt":"2007-08-26T17:28:25","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=217"},"modified":"2007-08-26T19:27:49","modified_gmt":"2007-08-26T17:27:49","slug":"www-%c2%bfinteractivo-o-social","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/08\/26\/www-%c2%bfinteractivo-o-social\/","title":{"rendered":"[WWW] \u00bfInteractivo o social?"},"content":{"rendered":"<p>En la <a href=\"http:\/\/www.railcity.ch\/index\/index_zuerich\/zuerich_visuelletour.htm\" target=\"_blank\">estaci\u00f3n de tren<\/a> de Zurich, m\u00e1s bien\u00a0<a href=\"http:\/\/www.flickr.com\/photos\/schoschie\/448462322\/\" target=\"_blank\">en el techo<\/a>, est\u00e1 instalada desde septiembre de 2006 <a href=\"http:\/\/www.nova.ethz.ch\" target=\"_blank\">Nova<\/a>, una aplicaci\u00f3n del <a href=\"http:\/\/www.cbl.ethz.ch\/people\/ivos\" target=\"_blank\">profesor Ivo Sbalzarini<\/a>.<\/p>\n<p>Se trata de\u00a0<a href=\"http:\/\/www.flickr.com\/photos\/toniphotos\/385332788\/\" target=\"_blank\">un cuadrado que se ilumina<\/a>, incluso que adopta <a href=\"http:\/\/www.flickr.com\/photos\/schoschie\/448466261\/\" target=\"_blank\">algunas formas<\/a>, controlado\u00a0por <a href=\"http:\/\/www.flickr.com\/photos\/schoschie\/448466041\/\" target=\"_blank\">una pantalla transparente<\/a>\u00a0situada unos metros m\u00e1s all\u00e1. Desde ah\u00ed puedes dibujar y\u00a0colorear con degradados que se reflejan en esa <a href=\"http:\/\/www.flickr.com\/photos\/tom26ger\/302858779\/\" target=\"_blank\">gran uni\u00f3n de bombillitas<\/a>.<\/p>\n<p>\u00bfEs esto <a href=\"http:\/\/www.hipertexto.info\/documentos\/interactiv.htm\" target=\"_blank\">interactividad<\/a>? Mi primera respuesta es \u00ab\u00a1Claro! \u00bfQu\u00e9 si no?\u00bb pero si pienso un poco m\u00e1s me doy cuenta que en el fondo no deja de ser una pantalla que controla otra pantalla a la que cambiar el color. Hoy en d\u00eda, muchas webs permiten cambiar su color de fondo, por ejemplo <a href=\"http:\/\/es.msn.com\/\" target=\"_blank\">la de MSN<\/a>. \u00bfPodemos considerar eso interactividad?<\/p>\n<p>Si pensamos que <strong>interactividad\u00a0significa &#8216;hago que\u00a0pasen cosas&#8217;<\/strong>, pues s\u00ed, lo es porque hago click y me cambia el color. Eso est\u00e1 muy bien en una instalaci\u00f3n con un sentido art\u00edstico, pero en una web ya ha perdido importancia. Me atrevo a decir que la b\u00fasqueda de la interactividad queda casi tan\u00a0lejos como los gifs en construcci\u00f3n y las animaciones iniciales en\u00a0Flash.<\/p>\n<p>Tan cerca como estamos de conseguir una Internet 2.0, la preocupaci\u00f3n ha de girar, pero\u00a0de verdad, hacia\u00a0el usuario:\u00a0<strong>para que una web\u00a0sea\u00a0&#8216;interactiva&#8217; ha de cambiar su nombre y pasar a ser &#8216;social&#8217;<\/strong>.<\/p>\n<p>En una web social, todos dan su opini\u00f3n y, lo m\u00e1s importante, se tiene en cuenta (por ejemplo en un foro no ocurre as\u00ed). \u00bfDe qu\u00e9 me sirve cambiar el color de una p\u00e1gina si no puedo decidir\u00a0qu\u00e9 sale en ella?<\/p>\n<p>Quiz\u00e1 Nova s\u00ed sea interactiva, pero Internet deber\u00eda ser social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la estaci\u00f3n de tren de Zurich, m\u00e1s bien\u00a0en el techo, est\u00e1 instalada desde septiembre de 2006 Nova, una aplicaci\u00f3n del profesor Ivo Sbalzarini. Se trata de\u00a0un cuadrado que se ilumina, incluso que adopta algunas formas, controlado\u00a0por una pantalla transparente\u00a0situada unos metros m\u00e1s all\u00e1. Desde ah\u00ed puedes dibujar y\u00a0colorear con degradados que se reflejan en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[145],"class_list":["post-217","post","type-post","status-publish","format-standard","hentry","category-internet","tag-web-20"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/217\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}