{"id":2162,"date":"2005-12-11T13:18:00","date_gmt":"2005-12-11T12:18:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/12\/11\/ad-dia-de-la-publicidad-2\/"},"modified":"2005-12-11T13:18:00","modified_gmt":"2005-12-11T12:18:00","slug":"ad-da-de-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/12\/11\/ad-da-de-la-publicidad\/","title":{"rendered":"[AD] D\u00eda de la Publicidad"},"content":{"rendered":"<p>El D\u00eda de la Publicidad tuvo lugar el pasado d\u00eda 4 de diciembre. Ya s\u00e9 que voy un poco tarde, pero m\u00e1s vale tarde que nunca y si celebr\u00e9 el <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/10\/www-el-da-de-internet.html\">D\u00eda de Internet<\/a> y el <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/11\/tv-da-mundial-de-la-televisin.html\">D\u00eda de la Televisi\u00f3n<\/a>, algo deb\u00eda decir tambi\u00e9n del D\u00eda mundial de otro de los cuatro grandes temas de este blog (por cierto, pronto el D\u00eda Mundial del Cine).<\/p>\n<p>La publicidad convive con nosotros, nos guste o no, y est\u00e1 presente en todo lo que hacemos, seamos conscientes o no. Nos parece que s\u00f3lo est\u00e1 en la tele, revistas o prensa porque es donde m\u00e1s concentraci\u00f3n hay de anuncios, pero en realidad deber\u00edamos considerarlo un medio por s\u00ed mismo, aunque dependa de otros medios para poder comunicarse.<\/p>\n<p>Los spots, cu\u00f1as, gr\u00e1ficas y cualquier forma que adopte la publicidad nunca podr\u00e1 ser considerada televisi\u00f3n, cine, radio o literatura. Quiz\u00e1, como mucho, \u00bfcultura popular o reflejo hist\u00f3rico de la sociedad?<\/p>\n<p>En cualquier caso es un excelente y genial ejercicio de concentraci\u00f3n: en 10, 20 o 30 segundos de spot o cu\u00f1a y en un fald\u00f3n o una hoja de papel en prensa o revista. Todo est\u00e1 concentrado a\u00fan m\u00e1s en una frase: el <a href=\"http:\/\/www.evasanagustin.com\/addb\/slogan.asp\" target=\"_blank\">slogan<\/a> resume una idea, un valor, una marca.<\/p>\n<p>Pero sobretodo la publicidad es persuasi\u00f3n. Los anunciantes quieren que justifiquemos su sueldo con nuestra compra. Y para ello buscan convencernos con anuncios de que son mejores que su competencia.<\/p>\n<p>Lo mejor de la publicidad es ver este enga\u00f1o desde la falta de inter\u00e9s por la marca o producto para poder analizar la manipulaci\u00f3n de este juego de seducci\u00f3n que es la publicidad.<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El D\u00eda de la Publicidad tuvo lugar el pasado d\u00eda 4 de diciembre. Ya s\u00e9 que voy un poco tarde, pero m\u00e1s vale tarde que nunca y si celebr\u00e9 el D\u00eda de Internet y el D\u00eda de la Televisi\u00f3n, algo deb\u00eda decir tambi\u00e9n del D\u00eda mundial de otro de los cuatro grandes temas de este [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2162","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2162"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2162\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}