{"id":2145,"date":"2005-11-19T20:58:00","date_gmt":"2005-11-19T19:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/11\/19\/ad-anuncios-escritos\/"},"modified":"2005-11-19T20:58:00","modified_gmt":"2005-11-19T19:58:00","slug":"ad-anuncios-escritos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/11\/19\/ad-anuncios-escritos\/","title":{"rendered":"[AD] Anuncios escritos"},"content":{"rendered":"<p>Cuando vemos un spot en televisi\u00f3n, no estamos acostumbrados a leer (se podr\u00eda dudar tambi\u00e9n de si pensamos delante de la tv, pero eso es otro tema). Como mucho, nos atrevemos con alg\u00fan slogan, ni siquiera leemos la <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/05\/ad-la-letra-pequea.html\">letra peque\u00f1a<\/a>. Para ayudarnos \u00faltimamente a los anunciantes les ha dado por ponernos las letras bien grandes.<\/p>\n<p>Dos buenos ejemplos con dos coches.<\/p>\n<p>&#8211; Fiat Punto. Las barreras a las que hace referencia la voz en off se ejemplifican aqu\u00ed con cristales que se rompen por el coche. Los textos est\u00e1n sobre los cristales-barreras, por ejemplo \u00ababurrido\u00bb. El slogan es \u00abPiensa en grande\u00bb (bastante <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/09\/ad-qu-grande-eres.html\">repetido<\/a> \u00faltimamente).<\/p>\n<p>&#8211; Nissan Micra. En una ciudad cada persona tiene sobre su cabeza un texto que describe lo que est\u00e1 haciendo. Por ejemplo en una cabina un chico \u00abest\u00e1 en espera\u00bb, una chica \u00abmira el coche rojo\u00bb y dentro de ese coche va uno que \u00abdisfruta conduciendo\u00bb. Este anuncio, sin los textos, ser\u00eda uno m\u00e1s, sin ning\u00fan inter\u00e9s.<\/p>\n<p>Dos ejemplos diferentes:<\/p>\n<p>&#8211; Flora Pro-Activ (la bebida tensi\u00f3n arterial). Lo interesante de este spot es que las letras aparecen a medida que la voz en off habla. Casi parece su apuntador.<\/p>\n<p>&#8211; Correos. Otro ejemplo que me sorprende pero no por el uso del texto sino por haber integrado el dise\u00f1o con la accesibilidad.<\/p>\n<p>Di la verdad, \u00bfqu\u00e9 caso haces a estos textos, los lees?<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando vemos un spot en televisi\u00f3n, no estamos acostumbrados a leer (se podr\u00eda dudar tambi\u00e9n de si pensamos delante de la tv, pero eso es otro tema). Como mucho, nos atrevemos con alg\u00fan slogan, ni siquiera leemos la letra peque\u00f1a. Para ayudarnos \u00faltimamente a los anunciantes les ha dado por ponernos las letras bien grandes. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2145","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2145"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2145\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}