{"id":214,"date":"2007-08-24T12:18:10","date_gmt":"2007-08-24T10:18:10","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=214"},"modified":"2015-03-03T20:11:52","modified_gmt":"2015-03-03T19:11:52","slug":"ad-zurich-spots","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/08\/24\/ad-zurich-spots\/","title":{"rendered":"[AD] Zurich: spots"},"content":{"rendered":"<p>Tengo peque\u00f1os apuntes de cine y de televisi\u00f3n <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=212\">sobre Zurich<\/a>, pero\u00a0voy a\u00a0empezar\u00a0por los de\u00a0publicidad que divido en dos: spots y publicidad exterior.<\/p>\n<p>En los 45 canales disponibles\u00a0<strong>parec\u00eda que un \u00fanico spot se repet\u00eda, uno de Dove<\/strong>. Quiz\u00e1 s\u00f3lo ve\u00eda la tele una hora al d\u00eda como m\u00e1ximo, pero me lo llegaba a encontrar hasta 3 veces en diferentes cadenas&#8230; \u00a1y eso cada d\u00eda! Por mucho que me guste la\u00a0belleza real, acab\u00e9 un poco harta.<\/p>\n<p>Gracias a uno de\u00a0<a href=\"http:\/\/www.swiffer.de\/html\/duster-antiallergen.html\" target=\"_blank\">Swiffer<\/a> descubr\u00ed la <a href=\"http:\/\/www.stiftung-warentest.de\" target=\"_blank\">Stiftung Warentest<\/a>, un <strong>test de calidad relacionado con las alergias<\/strong>. No ten\u00eda ni idea que existiese, quiz\u00e1 porque no hay versi\u00f3n espa\u00f1ola o porque a\u00fan no se ha implantado.<\/p>\n<p>Tambi\u00e9n vi un spot de Gatorade que me sorprendri\u00f3 porque <strong>no tiene nada que ver con el que vemos aqu\u00ed<\/strong> pero que me sirvi\u00f3 para comprender <a href=\"http:\/\/www.gatorade.es\/\" target=\"_blank\">la web<\/a> que actualmente tienen. Aqu\u00ed seguimos el slogan de \u00abNo eres due\u00f1o de tu cuerpo\u00bb o similar, en cambio all\u00ed sale Ronaldinho caminando debajo del\u00a0agua. Entiendo ahora la configuraci\u00f3n de futbol de su web, pero me extra\u00f1a que jugando \u00e9l en el Bar\u00e7a no lo hayan usado aqu\u00ed.<\/p>\n<p>Otro anuncio que me llam\u00f3 la atenci\u00f3n fue el de Z\u00f6e, una crema dir\u00eda que antiedad (si eso existe) porque\u00a0cada vez que la chica se la pon\u00eda su cuarto de ba\u00f1o y su aspecto\u00a0cambiaba para crecer con ella. Me record\u00f3 a uno \u00bfde Ausonia? en que una ni\u00f1a crec\u00eda mientras paseaba por su dormitorio a base de ponerse vestidos y zapatos. En el de Z\u00f6e en cambio ve\u00edamos c\u00f3mo cambiaba su pelo, su maquillaje, su ropa o\u00a0su peine con peque\u00f1os cortes de imagen.<\/p>\n<p>Por cierto, vi a Pen\u00e9lope Cruz hablando alem\u00e1n para anunciar sus (falsas) pesta\u00f1as.<\/p>\n<p>En el pr\u00f3ximo post, apuntes sobre publicidad gr\u00e1fica de Zurich.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tengo peque\u00f1os apuntes de cine y de televisi\u00f3n sobre Zurich, pero\u00a0voy a\u00a0empezar\u00a0por los de\u00a0publicidad que divido en dos: spots y publicidad exterior. En los 45 canales disponibles\u00a0parec\u00eda que un \u00fanico spot se repet\u00eda, uno de Dove. Quiz\u00e1 s\u00f3lo ve\u00eda la tele una hora al d\u00eda como m\u00e1ximo, pero me lo llegaba a encontrar hasta 3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[239,99,235],"class_list":["post-214","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-dove","tag-loreal","tag-marcas-de-bebidas-no-alcoholicas"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":6801,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/214\/revisions\/6801"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}