Hoy hab\u00eda un eclipse anular de Sol en Espa\u00f1a (\u00bfquedaba alguien sin saberlo?) y las noticias iban llenas de informaci\u00f3n pr\u00e1ctica al respecto. Pero adem\u00e1s de asistir a un acontecimiento que no se repetir\u00e1 hasta dentro de varias d\u00e9cadas, hemos vivido el lanzamiento m\u00e1s oportunista de un producto que recuerdo: la marca Trex estrena Eclipse.<\/p>\n
Han utilizado el nombre y la oportunidad que brindan diarios gratuitos de hacer falsas portadas para venderlo como si fuese una informaci\u00f3n m\u00e1s acerca del eclipse. As\u00ed, el falso titular es \u00abHoy el Eclipse va a ser total\u00bb y debajo vemos la imagen de una pareja bes\u00e1ndose en el momento del eclipse.<\/p>\n
Rodeando la imagen central vemos diversos m\u00f3dulos de informaci\u00f3n con titulares como \u00abEl Sol y la Luna un encuentro espectacular\u00bb, \u00abD\u00e9jate eclipsar por un nuevo frescor\u00bb o \u00abEl tiempo: hoy 3 horas de intenso frescor\u00bb.<\/p>\n
Pero el mejor texto es el que hay debajo de \u00abEl primer eclipse real creado por una marca de chicles\u00bb. Aqu\u00ed hay frases como \u00abel frescor del nuevo chicle Eclipse by Trex es tan intenso que es capaz de provocar un Eclipse real\u00bb o \u00abTrex (…) se renueva (…) apoy\u00e1ndose por un Eclipse el mismo d\u00eda de su salida al mercado.\u00bb<\/p>\n
Los otros textos s\u00ed explican b\u00e1sicamente datos del eclipse. Aunque tambi\u00e9n hay explicaci\u00f3n de sabores y de la historia de amor entre el Sol y la Luna (los de la foto, podemos suponer). Si deplegamos la falsa portada y contraportada vemos la foto ampliada del beso, como en cualquier otro anuncio.<\/p>\n
Hay otros casos de publicidad con aspecto de noticias (quiz\u00e1 alg\u00fan d\u00eda escanee algunos), pero ninguna tan descarada y oportunista como esta deTrex. Hacernos creer que ellos han provocado el eclipse para lanzar su producto me hace pensar en cualquier historia en la que para salvarse de la hoguera la bruja\/viajero del tiempo invoca a un eclipse.<\/p>\n
\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hoy hab\u00eda un eclipse anular de Sol en Espa\u00f1a (\u00bfquedaba alguien sin saberlo?) y las noticias iban llenas de informaci\u00f3n pr\u00e1ctica al respecto. Pero adem\u00e1s de asistir a un acontecimiento que no se repetir\u00e1 hasta dentro de varias d\u00e9cadas, hemos vivido el lanzamiento m\u00e1s oportunista de un producto que recuerdo: la marca Trex estrena Eclipse. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2113","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2113"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2113\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}