Y esta vez no me refiero a hombre=humanidad, m\u00e1s bien al hombre=macho ib\u00e9rico. Gracias a campa\u00f1as como la de Marcilla podemos ver en pantalla lo que muchas mujeres pensamos (y sin querer ofender ni generar prol\u00e9mica).<\/p>\n
En esta campa\u00f1a de \u00abClick pack\u00bb, un hombre es capaz de cerrar el pote del caf\u00e9 mientras recita la tabla de multiplicar del 1. \u00abFelicidades, chicos. Ya pode\u00eds hacer dos cosas a la vez\u00bb, o similiar, dice la acertada voz en off de una chica.<\/p>\n
Otro ejemplo de spot que demuestra que al hombre le cuesta pensar en una \u00fanica cosa (y no en \u00ablo \u00fanico\u00bb que dir\u00eda un profesor de \u00e9tica que tuve en el instituto) es el de Axe. Vemos a un pobre especimen que intenta concentrarse en una conversaci\u00f3n mientras recibe diversos est\u00edmulos. No es porque la conversaci\u00f3n de la rubia no sea interesante (lo presupongo), es porque no puede ver la tv y escuchar. \u00bfPor qu\u00e9 no verle algo positivo a estos spots?<\/p>\n
Hablando de anuncios sexistas aprovecho para mencionar la campa\u00f1a de Old Spice When she’s hot<\/a> (v\u00eda eTc<\/a>) en la que se diferencia tambien entre hombres y mujeres. Me recuerda a la de Rexona (u otro desodorante), en el que se muestra a hombres haciendo \u00abcosas de mujeres\u00bb como la danza del vientre o animadoras y transpirando como cerdos (con perd\u00f3n).<\/p>\n Reconozco que lo que m\u00e1s me gusta de los chistes sexistas es que, la mayor\u00eda de las veces, son reversibles. Cuando no, suelen ser ofensivos para alguno de los dos bandos.<\/p>\n \u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":" Y esta vez no me refiero a hombre=humanidad, m\u00e1s bien al hombre=macho ib\u00e9rico. Gracias a campa\u00f1as como la de Marcilla podemos ver en pantalla lo que muchas mujeres pensamos (y sin querer ofender ni generar prol\u00e9mica). En esta campa\u00f1a de \u00abClick pack\u00bb, un hombre es capaz de cerrar el pote del caf\u00e9 mientras recita la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2107","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2107"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2107\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}