{"id":2102,"date":"2005-09-23T13:18:00","date_gmt":"2005-09-23T12:18:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/09\/23\/ad-que-grande-eres\/"},"modified":"2005-09-23T13:18:00","modified_gmt":"2005-09-23T12:18:00","slug":"ad-qu-grande-eres","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/09\/23\/ad-qu-grande-eres\/","title":{"rendered":"[AD] Qu\u00e9 grande eres"},"content":{"rendered":"<p>Hace ya tiempo que coment\u00e9 las diferencias entre una campa\u00f1a gr\u00e1fica y una de televisi\u00f3n en <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/07\/ad-asesinos-al-volante.html\">el caso de la DGT<\/a> y tambi\u00e9n el <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/03\/ad-comida-xxl.html\">tama\u00f1o de ciertos alimentos<\/a>. Pues ahora le toca el turno a una mezcla de los dos: el nuevo Peugeot 307.<\/p>\n<p>En el caso del spot, Peugeot ha recurrido a hacer enorme su coche y dejar que todo aquel que va por la calle lo mire como si hubiese sufrido la mutaci\u00f3n de la mujer de los 50 pies o del beb\u00e9 de \u00abCari\u00f1o he agrandado al ni\u00f1o\u00bb.<\/p>\n<p>En el caso de la gr\u00e1fica, Peugeot utiliza una pancarta de las que tapan edificios en obras para poner su gran coche. De nuevo la gente lo mira, pero ya no parece que sea por su gran tama\u00f1o sino porque les gusta el dise\u00f1o. Lo \u00fanico que te hace pensar en sus medidas es el texto.<\/p>\n<p>Encuentro que hay una diferencia enorme entre los dos anuncios y me pregunto el por qu\u00e9. Cada uno posiciona el coche de manera diferente. Por otro lado, creo que la manera de vender que es m\u00e1s grande es muy simplona.<\/p>\n<p>Se me ocurren otros ejemplos de coches grandes: Volkswagen Golf Plus (spot con subtitulos y con una suegra que no se f\u00eda de c\u00f3mo alimenta su nuera a su regordete hijito), Mercedes (creo que era quien vend\u00eda su coche con un \u00aby si lo importante fuese el espacio\u00bb) y otro que no recuerdo (pero que buscar\u00e9) que era ten\u00eda la posici\u00f3n de conducci\u00f3n m\u00e1s elevada.<\/p>\n<p>Por cierto, el t\u00edtulo del post hace referencia a la campa\u00f1a \u00abQu\u00e9 grande eres\u00bb de Terra.<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace ya tiempo que coment\u00e9 las diferencias entre una campa\u00f1a gr\u00e1fica y una de televisi\u00f3n en el caso de la DGT y tambi\u00e9n el tama\u00f1o de ciertos alimentos. Pues ahora le toca el turno a una mezcla de los dos: el nuevo Peugeot 307. En el caso del spot, Peugeot ha recurrido a hacer enorme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2102","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2102"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2102\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}