{"id":2097,"date":"2005-09-14T22:58:00","date_gmt":"2005-09-14T21:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/09\/14\/ad-ropa-real\/"},"modified":"2005-09-14T22:58:00","modified_gmt":"2005-09-14T21:58:00","slug":"ad-ropa-real","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/09\/14\/ad-ropa-real\/","title":{"rendered":"[AD] Ropa real"},"content":{"rendered":"<p>No me gustar\u00eda discutir aqu\u00ed sobre si las modelos hacen que se vendan m\u00e1s trapitos o no. Pero despu\u00e9s del debate creado por <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/04\/ad-tv-microsites.html\">Dove y la belleza real<\/a>, \u00bfqu\u00e9 pasar\u00eda si para anunciar ropa no se hiciese servir \u00abun cuerpo\u00bb? La respuesta est\u00e1 en la nueva campa\u00f1a de Mango.<\/p>\n<p>Es l\u00f3gico que en un cat\u00e1logo de ropa no todas las prendas las vista una modelo. Pero lo habitual en una campa\u00f1a gr\u00e1fica es usar un personaje famoso, generalmente, por su cuerpo \u00abideal\u00bb. De ah\u00ed salen las top models y cuesta de imaginar un anuncio de ropa sin una modelo reconocida.<\/p>\n<p>Mango lo ha intentado este Oto\u00f1o-Invierno con <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/04\/ad-ms-datos-sobre-la-m-misteriosa.html\">opis transparentes<\/a> (como ya hizo Movistar en su momento). Se trata de unas piezas de ropa colgadas de una percha dentro del opi. Mientras, casualidades de la vida, justo en la acera de enfrente Claudia Schiffer se mira la ropa con cara de decir \u00abpero si es la que llevo puesta\u00bb.<\/p>\n<p>Efectivamente, Mango no se ha atrevido a hacer anuncios \u00abs\u00f3lo con ropa\u00bb. Ha recurrido para esta colecci\u00f3n a esta \u00abtop\u00bb. Para aprovechar cat\u00e1logos, claro, porque, de momento, las revistas son en 2D no como los opis que permiten ver la ropa arrugada en 3D.<\/p>\n<p>S\u00ed, s\u00ed, son reales y si alguien quisiese conseguir ropa Mango gratis \u00abs\u00f3lo\u00bb tendr\u00eda que romper el cristal. Recuerdo una campa\u00f1a en la que imitaban la rotura de un cristal para hacer ver que hab\u00edan robado el contenido del anuncio. Tambi\u00e9n recuerdo que hubo un poco de foll\u00f3n hace un tiempo cuando alguien se dedic\u00f3 a robar carteles de \u00abStar wars\u00bb.<\/p>\n<p>\u00bfTe imaginas qu\u00e9 m\u00e1s se podr\u00eda meter dentro de un opi? \u00bfUna PSP? \u00bfUna caja de detergente en polvo? \u00bfQu\u00e9 te gustar\u00eda ver en 3D en un anuncio?<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No me gustar\u00eda discutir aqu\u00ed sobre si las modelos hacen que se vendan m\u00e1s trapitos o no. Pero despu\u00e9s del debate creado por Dove y la belleza real, \u00bfqu\u00e9 pasar\u00eda si para anunciar ropa no se hiciese servir \u00abun cuerpo\u00bb? La respuesta est\u00e1 en la nueva campa\u00f1a de Mango. Es l\u00f3gico que en un cat\u00e1logo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2097","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2097"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2097\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}