{"id":2071,"date":"2005-07-31T05:38:00","date_gmt":"2005-07-31T04:38:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/07\/31\/ad-asesinos-al-volante\/"},"modified":"2005-07-31T05:38:00","modified_gmt":"2005-07-31T04:38:00","slug":"ad-asesinos-al-volante","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/07\/31\/ad-asesinos-al-volante\/","title":{"rendered":"[AD] Asesinos al volante"},"content":{"rendered":"

Hablando de campa\u00f1as de concienciaci\u00f3n<\/a>, leo en el diario \u00abQu\u00e9!\u00bb y en \u00abEl Mundo<\/a>\u00bb sobre la gr\u00e1fica de la Direcci\u00f3n General de Tr\u00e1fico.<\/p>\n

El spot hace ya un tiempo que lo vemos por televisi\u00f3n. Explican todo lo que hace la DGT para controlar la velocidad y lo \u00fanico que no pueden hacer para salvar tu vida: conducir por ti. Me parece, por cierto, un slogan muy acertado.<\/p>\n

En la gr\u00e1fica, el recurso es diferente. En esta campa\u00f1a, Tr\u00e1fico compara un conductor que va a 140km\/h con un asesino en potencia. Y para ello recurre a la imagen de Charles Manson y la de JFK.<\/p>\n

\u00abApartir de 140 km\/h tienes el mismo respecto por la vida que \u00e9l\u00bb (en referencia a Manson) o \u00abSi corres, puede que tambi\u00e9n seas recordado por matar a una persona inocente que iba en un coche\u00bb (en referencia a Oswald) son los geniales textos que se a\u00f1aden a la imagen del asesino y del coche del difunto presidente.<\/p>\n

En estos d\u00edas de desplazamientos masivos, igual quieres ver las im\u00e1genes y el spot en la web de la DGT<\/a>.<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hablando de campa\u00f1as de concienciaci\u00f3n, leo en el diario \u00abQu\u00e9!\u00bb y en \u00abEl Mundo\u00bb sobre la gr\u00e1fica de la Direcci\u00f3n General de Tr\u00e1fico. El spot hace ya un tiempo que lo vemos por televisi\u00f3n. Explican todo lo que hace la DGT para controlar la velocidad y lo \u00fanico que no pueden hacer para salvar tu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2071","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2071"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2071\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}