{"id":2065,"date":"2005-07-17T20:28:00","date_gmt":"2005-07-17T19:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/07\/17\/ad-letras-y-marcas\/"},"modified":"2005-07-17T20:28:00","modified_gmt":"2005-07-17T19:28:00","slug":"ad-letras-y-marcas","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/07\/17\/ad-letras-y-marcas\/","title":{"rendered":"[AD] Letras y marcas"},"content":{"rendered":"

Leo en Nosoloblogs<\/a> los resultados que arroja la b\u00fasqueda del abecedario, recuerdo el post de Alt1040<\/a> sobre MSN y MoviStar y adem\u00e1s veo una nueva campa\u00f1a de Bilbao en la que usa la \u00abB\u00bb como emblema.<\/p>\n

La \u00abM\u00bb es el mejor ejemplo aunque sea a base de machacar al personal<\/a>: \u00faltimamente la M s\u00f3lo es de Movistar. Aunque tambi\u00e9n es de MacDonald’s (como recientemente nos recordaba PopMk<\/a>). Las dos son claros ejemplos de reduccionismo de marca a una letra.<\/p>\n

La \u00abB\u00bb demuestra que no es s\u00f3lo la letra por s\u00ed misma quien recuerda a una marca: lo importante es la tipograf\u00eda. Se da la casualidad que Barcelona, igual que ahora Bilbao, utiliza la B en su comunicaci\u00f3n. Siempre es azul cyan y adem\u00e1s suele ir acompa\u00f1ada de un \u00ab)\u00bb por aquello de sonreir cuando haces algo Bien (= \u00abb\u00e9\u00bb en catal\u00e1n). En cambio en Bilbao es roja y son unas chapas o pin’s.<\/p>\n

\u00bfHacemos un repaso de letras que inevitablemente recuedan marcas? La \u00abW\u00bb de Volkswagen (con la rareza que esto comporta), la \u00abS\u00bb de Seat…<\/p>\n

\u00bfSe te ocurren otras marcas usen una letra como \u00fanico identificativo?<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Leo en Nosoloblogs los resultados que arroja la b\u00fasqueda del abecedario, recuerdo el post de Alt1040 sobre MSN y MoviStar y adem\u00e1s veo una nueva campa\u00f1a de Bilbao en la que usa la \u00abB\u00bb como emblema. La \u00abM\u00bb es el mejor ejemplo aunque sea a base de machacar al personal: \u00faltimamente la M s\u00f3lo es […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2065","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2065"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2065\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}