{"id":2064,"date":"2005-07-17T00:18:00","date_gmt":"2005-07-16T23:18:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/07\/17\/blogvertising\/"},"modified":"2005-07-17T00:18:00","modified_gmt":"2005-07-16T23:18:00","slug":"blogvertising","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/07\/17\/blogvertising\/","title":{"rendered":"Blogvertising"},"content":{"rendered":"<p>\u00bfSabes qu\u00e9 es el blogvertising? Sigue leyendo y lo tendr\u00e1s claro.<\/p>\n<p>Supongamos que, en el tiempo que no dedico a dormir, comer, vida personal o postear, tengo una vida laboral. Supongamos que trabajo, por ejemplo, en una productora de comunicaci\u00f3n. Supongamos que mi empresa ha sacado una novedad al mercado, un <em>white paper<\/em>. Hasta aqu\u00ed nada imposible, \u00bfno?<\/p>\n<p>\u00bfSeguimos suponiendo? Supongamos que hay que promocionarlo. Supongamos que v\u00eda blogs. Supongamos que lo enviamos a alguien (bloggers) para que hable de \u00e9l. Supongamos que tambi\u00e9n las autoras hablan de \u00e9l en sus propios blogs. Supongamos que se crea una difusi\u00f3n en la blogosfera que hace que la gente quiera saber sobre el <em>paper<\/em>. \u00bfLo ves posible? \u00bfY con otro producto que no sea gratuito? \u00bfCrees que se pueden usar los blogs para que las marcas hablen en Internet?<\/p>\n<p>Pogamos ya nombres: la empresa es <a href=\"http:\/\/www.manfatta.com\/blog\" target=\"_blank\">Manfatta<\/a> y el <em>white paper<\/em> \u00abBlogvertising: los blogs como nuevo soporte publicitario\u00bb.<\/p>\n<p>\u00bfTe sigues preguntando qu\u00e9 es? <a href=\"http:\/\/www.manfatta.com\/wpapers.asp\" target=\"_blank\">B\u00e1jatelo<\/a> y resuelve dudas.<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes qu\u00e9 es el blogvertising? Sigue leyendo y lo tendr\u00e1s claro. Supongamos que, en el tiempo que no dedico a dormir, comer, vida personal o postear, tengo una vida laboral. Supongamos que trabajo, por ejemplo, en una productora de comunicaci\u00f3n. Supongamos que mi empresa ha sacado una novedad al mercado, un white paper. Hasta aqu\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2064","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2064"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2064\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}