{"id":2053,"date":"2005-06-30T22:18:00","date_gmt":"2005-06-30T21:18:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/06\/30\/ad-vender-el-verano\/"},"modified":"2005-06-30T22:18:00","modified_gmt":"2005-06-30T21:18:00","slug":"ad-vender-el-verano","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/06\/30\/ad-vender-el-verano\/","title":{"rendered":"[AD] Vender el verano"},"content":{"rendered":"<p>Todos los sudorosos poros de nuestra piel nos dicen que ha llegado el verano. Nuestra televisi\u00f3n tambi\u00e9n nos lo recuerda para que tengamos m\u00e1s calor a\u00fan y m\u00e1s ganas de que lleguen las vacaciones. M\u00e1s all\u00e1 de las cortinillas nuevas (algunas recicladas), llegan los anuncios veraniegos.<\/p>\n<p>Por un lado tenemos los que aspiran a ser canci\u00f3n del verano. De momento no ha dado tiempo a que florezca este tipo de anuncio, pero quiz\u00e1 sea porque el verano oficial no tiene ni una semana de vida.<\/p>\n<p>Tambi\u00e9n tenemos anuncios de productos t\u00edpicamente veraniegos. Por ejemplo, hace unas semanas que disfrutamos con los 5 sentidos de Frigo y seguro que pronto tendremos otros helados refrescando la pantalla. Y hace ya mucho m\u00e1s tiempo que vemos la moda de El Corte Ingl\u00e9s (pero claro, ellos <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/03\/ad-ya-es-primavera.html\">siempre se adelantan<\/a>).<\/p>\n<p>Otro producto t\u00edpico de estos d\u00edas son los viajes. Llegan las vacaciones y descubrimos que Jacobo Torres de Viajes Ib\u00e9ria tiene una oficina y que aqu\u00ed no se puede vivir sin vacaciones de Viatges Marsans. Por supuesto las Comunidades Auton\u00f3nomas (y en menor medida pa\u00edses extranjeros) se anuncian destacando playas, Sol, mar y arena o verdes y tranquilos prados rurales.<\/p>\n<p>Como ejemplo Catalunya, que sienta bien a todos. Aunque m\u00ed se me queda mal cuerpo cuando veo c\u00f3mo nos promocionan en el extranjero. Lo mismo deben sentir en la Costa blanca: el spot mezcla la canci\u00f3n del verano del &#8217;88 (\u00abMediterr\u00e1neo\u00bb de los Rebeldes) con el movimiento SMS \u00abP\u00e1salo\u00bb del 2004.<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos los sudorosos poros de nuestra piel nos dicen que ha llegado el verano. Nuestra televisi\u00f3n tambi\u00e9n nos lo recuerda para que tengamos m\u00e1s calor a\u00fan y m\u00e1s ganas de que lleguen las vacaciones. M\u00e1s all\u00e1 de las cortinillas nuevas (algunas recicladas), llegan los anuncios veraniegos. Por un lado tenemos los que aspiran a ser [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2053","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2053"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2053\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}