{"id":2051,"date":"2005-06-26T18:38:00","date_gmt":"2005-06-26T17:38:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/06\/26\/ad-cuando-anuncian-tu-vida\/"},"modified":"2005-06-26T18:38:00","modified_gmt":"2005-06-26T17:38:00","slug":"ad-cuando-anuncian-tu-vida","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/06\/26\/ad-cuando-anuncian-tu-vida\/","title":{"rendered":"[AD] Cuando anuncian tu vida"},"content":{"rendered":"

Estoy c\u00f3modamente tirada en el sof\u00e1 viendo anuncios y de repente una voz a mi lado dice \u00abcuando veo este anuncio pienso en ti\u00bb. Antes de decidir si estoy de acuerdo o no, pienso qu\u00e9 bonito a la vez que siento una sensaci\u00f3n extra\u00f1a. \u00bfQu\u00e9 sentir cuando un spot que define tu vida?<\/p>\n

Lo primero, rabia. No me gusta ser f\u00e1cilmente etiquetable, aunque claro eso ya es una etiqueta en s\u00ed misma. Recuerdo el gr\u00e1fico de J&B con el slogan \u00abNo quiero ser parte del reba\u00f1o\u00bb. Por no querer serlo, ya han encontrado c\u00f3mo etiquetarme.<\/p>\n

\u00abEtiquetar\u00bb es el trabajo de los anunciantes: definir su target y pegarse a \u00e9l hasta que el comprador se sienta tan identificado con la marca que no le afecten la publicidad de la competencia. Cuando eres el comprador potencial de algo, prep\u00e1rate para verte en la televisi\u00f3n (sin necesidad de ir a ning\u00fan programa de telerrealidad<\/a>). La mala not\u00edcia es que todos somos compradores potenciales de algo.<\/p>\n

Las marcas hacen estudios de mercado para decidir c\u00f3mo eres y qu\u00e9 te gustar\u00eda comprar. Y fabrican spots de tu d\u00eda a d\u00eda, de tus gustos, de tus costumbres, de tu familia o amigos… te ver\u00e1s en televisi\u00f3n, ver\u00e1s tu vida pasada por el bonito filtro de la publicidad.<\/p>\n

Pero, \u00bftu vida o lo que t\u00fa querr\u00edas que fuese tu vida? \u00bfRealidad o proyecci\u00f3n? O peor, \u00bflo que los otros creen que es tu vida? Por \u00abotros\u00bb aqu\u00ed caben desde los propios anunciantes a cualquiera que alguna vez tenga que hacerte un regalo (familiares y amigos, hasta compa\u00f1eros de trabajo).<\/p>\n

\u00bfRecuerdas alg\u00fan anuncio que defina tu vida? \u00bfHas visto alg\u00fan anuncio en el que claramente hayas dicho \u00abest\u00e1 hecho para m\u00ed o para tal persona\u00bb?<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Estoy c\u00f3modamente tirada en el sof\u00e1 viendo anuncios y de repente una voz a mi lado dice \u00abcuando veo este anuncio pienso en ti\u00bb. Antes de decidir si estoy de acuerdo o no, pienso qu\u00e9 bonito a la vez que siento una sensaci\u00f3n extra\u00f1a. \u00bfQu\u00e9 sentir cuando un spot que define tu vida? Lo primero, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2051","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2051"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2051\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}