{"id":205,"date":"2007-08-06T18:48:34","date_gmt":"2007-08-06T16:48:34","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=205"},"modified":"2007-08-06T18:54:46","modified_gmt":"2007-08-06T16:54:46","slug":"cine-entradas-sin-papel","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/08\/06\/cine-entradas-sin-papel\/","title":{"rendered":"[CINE] Entradas sin papel"},"content":{"rendered":"<p>Hace un mes apareci\u00f3 una noticia en <a href=\"http:\/\/www.theslogan.com\/es_content\/index.php?option=com_content&#038;task=view&#038;id=4809&#038;Itemid=20\" target=\"_blank\">TheSlogan Magazine<\/a> donde se apuntaba la llegada de <strong>una nueva manera de comprar entradas, a trav\u00e9s del<\/strong> <strong>m\u00f3vil y sin papel,<\/strong> con Movistar y laCaixa. S\u00ed, has le\u00eddo bien: una entrada de cine sin papel.<\/p>\n<p>El <strong>procedimiento<\/strong> es sencillo: al comprar las entradas en el cajero ServiCaixa se tiene la opci\u00f3n de enviar la entrada al m\u00f3vil v\u00eda SMS, sin necesidad de imprimirla. Al llegar al cine un lector especial lee el c\u00f3digo bidimensional del mensaje y una vez validado\u00a0permite entrar.<\/p>\n<p>Al parecer se est\u00e1 haciendo una <strong>prueba piloto<\/strong> en el Cinesa Diagonal pero si esto llega a implantarse,\u00a0podr\u00eda suponer el adi\u00f3s a cortar entradas y, puestos a venturar, el adi\u00f3s a las taquillas. <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=204\">Otra<\/a> colecci\u00f3n perdida, la de las entradas de las pel\u00edculas que he visto.<\/p>\n<p>S\u00f3lo le veo un &#8216;pero&#8217;: el coste. Recordemos que\u00a0cada entrada comprada en ServiCaixa supone una <strong>comisi\u00f3n<\/strong> de 0,85\u20ac que pagamos los espectadores, pero que adem\u00e1s tambi\u00e9n el cine paga por el uso de este servicio. \u00bfCu\u00e1nto costar\u00eda adem\u00e1s pagar a Movistar?<\/p>\n<p>He recuperado esta noticia a ra\u00edz de la aparecida el viernes pasado en <em>El Peri\u00f3dico<\/em> \u00ab<a href=\"http:\/\/www.elperiodico.com\/default.asp?idpublicacio_PK=46&#038;idioma=CAS&#038;idnoticia_PK=429869&#038;idseccio_PK=&#038;h=\" target=\"_blank\">La compra de entradas a trav\u00e9s de internet supera a la de los cajeros<\/a>\u00bb donde se demostraba el auge de este servicio online. Apunto algunos datos:<\/p>\n<p><!--more--><\/p>\n<p><strong>ServiCaixa<\/strong> ha vendido durante el primer semestre del a\u00f1o 3.419.105 entradas:<\/p>\n<ul>\n<li>El 41% (1,4 millones) se compraron a trav\u00e9s de la web.<\/li>\n<li>El 40% (1,3 millones) se adquirieron, a partes iguales, en los cajeros de laCaixa\u00a0y en vest\u00edbulos de los propios\u00a0cines.<\/li>\n<li>El resto se hicieron por tel\u00e9fono (un 902).<\/li>\n<\/ul>\n<p><strong>Tipos de entrada<\/strong> (en Servicaixa):<\/p>\n<ul>\n<li>el 60% eran de cine<\/li>\n<li>el 14% eran de m\u00fasica<\/li>\n<li>el 11% eran para deportes<\/li>\n<li>el 9% eran para el teatro<\/li>\n<\/ul>\n<p><strong>Visitas a webs de venta de entradas<\/strong>, se comparan las de mayo de 2006 con las de mayo 2007 (seg\u00fan datos de la Nielsen Netrating):<\/p>\n<ul>\n<li>Servicaixa: en mayo del 2006, 420.000; en mayo\u00a0del 2007,\u00a0832.000.<\/li>\n<li>entradas.com: de 300.000 a 426.000.<\/li>\n<li>Telentrada de Caixa de Catalunya: de 230.000 a 358.000<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hace un mes apareci\u00f3 una noticia en TheSlogan Magazine donde se apuntaba la llegada de una nueva manera de comprar entradas, a trav\u00e9s del m\u00f3vil y sin papel, con Movistar y laCaixa. S\u00ed, has le\u00eddo bien: una entrada de cine sin papel. El procedimiento es sencillo: al comprar las entradas en el cajero ServiCaixa se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5],"tags":[228,135,227],"class_list":["post-205","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","tag-entradas-de-cine","tag-salas-de-cine","tag-servicaixa"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/205\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}