{"id":2045,"date":"2005-06-19T18:58:00","date_gmt":"2005-06-19T17:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/06\/19\/ad-%c2%bfuna-television-sin-publicidad\/"},"modified":"2005-06-19T18:58:00","modified_gmt":"2005-06-19T17:58:00","slug":"ad-una-televisin-sin-publicidad","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/06\/19\/ad-una-televisin-sin-publicidad\/","title":{"rendered":"[AD] \u00bfUna televisi\u00f3n sin publicidad?"},"content":{"rendered":"<p>Leo sonriente en El Peri\u00f3dico la not\u00edcia \u00abPatentado un dispositivo para bloquear espots\u00bb. Vienen a m\u00ed palabras como <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/02\/tv-financiacin-de-televisin.html\">financiaci\u00f3n de la televisi\u00f3n<\/a> o <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/04\/tv-publicidad-costes-y-consumo.html\">costes y consumo<\/a>.<\/p>\n<p>Hubo un tiempo en que la estrategia para llamar la atenci\u00f3n sobre los anuncios era subiendo su volumen. Pues bien, por lo visto unos estudiantes han creado una m\u00e1quina para eliminar el sonido del televisor durante el tiempo de los <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/04\/tv-interrumpir-lo-continuo.html\">cortes publicitarios<\/a>. Adem\u00e1s tambi\u00e9n permite grabar sin anuncios.<\/p>\n<p>Gran invento: el sistema deteca cuando el logotipo de la cadena desaparece al empezar los anuncios. Aunque no siempre que esto ocurre es para la sesi\u00f3n de publicidad, me parece un buen intento de limitar los <a href=\"http:\/\/posicionarse.typepad.com\/enric\/2005\/01\/publicidad_espe.html\" target=\"_blank\">impactos<\/a> del telespectador.<\/p>\n<p>Viene otra palabra a mi cabeza: bloqueador de pop ups. Parec\u00eda que iban a solucionarnos la navegaci\u00f3n, pero tampoco ha sido as\u00ed. Poco a poco todo el mundo los va instalando as\u00ed que, con suerte y tiempo, el pop up pasar\u00e1 a mejor vida para dar paso a nuevas generaciones de publicidad en Internet.<\/p>\n<p>Siempre hay otras v\u00edas para continuar entrando en nuestra mente. Y en televisi\u00f3n, si nos quitan el sonido, seguro que encontramos otras. La imagen se volver\u00eda m\u00e1s importante, tendr\u00eda que ser m\u00e1s llamativa para que el espectador quisiera desconectar el \u00abbloqueador de spots\u00bb.<\/p>\n<p>\u00bfPuedes imaginarte una televisi\u00f3n sin spots?<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leo sonriente en El Peri\u00f3dico la not\u00edcia \u00abPatentado un dispositivo para bloquear espots\u00bb. Vienen a m\u00ed palabras como financiaci\u00f3n de la televisi\u00f3n o costes y consumo. Hubo un tiempo en que la estrategia para llamar la atenci\u00f3n sobre los anuncios era subiendo su volumen. Pues bien, por lo visto unos estudiantes han creado una m\u00e1quina [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2045","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2045"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2045\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}