{"id":2037,"date":"2005-06-13T20:28:00","date_gmt":"2005-06-13T19:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/06\/13\/ad-la-innovacion-de-un-producto\/"},"modified":"2005-06-13T20:28:00","modified_gmt":"2005-06-13T19:28:00","slug":"ad-la-innovacin-de-un-producto","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/06\/13\/ad-la-innovacin-de-un-producto\/","title":{"rendered":"[AD] La innovaci\u00f3n de un producto"},"content":{"rendered":"

Gracias a la rese\u00f1a de markarina<\/a>, leo en El Pa\u00eds<\/a> un art\u00edculo muy interesante: \u00abI+D en la despensa<\/a>\u00ab. Su \u00faltima frase resume perfectamente el art\u00edculo: \u00abLa carrera se complica, pero la caja pone a cada cual en su lugar.\u00bb<\/p>\n

Le\u00ed un d\u00eda una definici\u00f3n de innovaci\u00f3n (creo que en Infornomia) que tambi\u00e9n hac\u00eda referencia a esta carrera. Algo as\u00ed como que la innovaci\u00f3n es una carrera en la que si te bajas de la bici alguien te adelanta y luego no puedes volver a ser l\u00edder (o te costar\u00e1 horrores recuperar el tiempo perdido).<\/p>\n

En el transcurso de esta carrera de I+D, se van a\u00f1adiendo nombres al producto y, aunque no siempre, nuevos ingredientes. Tenemos ejemplos en el yogur, pero en la leche es a\u00fan peor. Ahora ya no bebemos leche, sino preparados l\u00e1cteos que llevan vitaminas, calcio, soja, isoflavonas… A las galletas lo mismo, ya no es suficiente que lleven chocolate. O los detergentes, que llevan los nombre tan largos que te hacen olvidar el producto en s\u00ed mismo.<\/p>\n

Ser\u00eda muy f\u00e1cil o muy anticuado hacer productos convencionales, hay que innovar para seguir en el mercado. Innovar es poner nombres como \u00abziritione\u00bb o \u00abDSG\u00bb a algo intangible para el consumidor.<\/p>\n

A cada variante del producto se le a\u00f1ade un nombre, no se suele hacer uno nuevo porque, como dir\u00eda \u00abSu distinguida se\u00f1or\u00eda\u00bb Eddie Murphy, compramos el \u00abnombre que ya conocemos\u00bb.<\/p>\n

Al final acabaremos comprando versiones como en el software. \u00bfDetergente v2.8 hoy de regalo?<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gracias a la rese\u00f1a de markarina, leo en El Pa\u00eds un art\u00edculo muy interesante: \u00abI+D en la despensa\u00ab. Su \u00faltima frase resume perfectamente el art\u00edculo: \u00abLa carrera se complica, pero la caja pone a cada cual en su lugar.\u00bb Le\u00ed un d\u00eda una definici\u00f3n de innovaci\u00f3n (creo que en Infornomia) que tambi\u00e9n hac\u00eda referencia a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2037","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2037"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2037\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}