{"id":2024,"date":"2005-05-29T11:38:00","date_gmt":"2005-05-29T10:38:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/05\/29\/ad-la-letra-pequena\/"},"modified":"2005-05-29T11:38:00","modified_gmt":"2005-05-29T10:38:00","slug":"ad-la-letra-pequea","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/05\/29\/ad-la-letra-pequea\/","title":{"rendered":"[AD] La letra peque\u00f1a"},"content":{"rendered":"<p>Animada por <a href=\"http:\/\/markarina.bitacoras.com\" target=\"_blank\">markarina<\/a> y su post <a href=\"http:\/\/markarina.bitacoras.com\/archivos\/2005\/05\/13\/9_de_cada_10_personas_lo_compraran\" target=\"_blank\">9 de cada 10 personas lo comprar\u00e1n<\/a>, me animo por fin a hablar de la letra peque\u00f1a en la publicidad. Desde su punto de vista, genera desconfianza; para m\u00ed, una enorme curiosidad.<\/p>\n<p>Algunos ejemplos:<\/p>\n<p>&#8211; \u00abRodado por especialistas en circuito cerrado y tomando las medidas de seguridad oportunas de cada situaci\u00f3n\u00bb: cuando hay escenas de \u00abni\u00f1os no haga\u00eds esto en casa\u00bb, por ejemplo en el nuevo de la Caixa,<\/p>\n<p>&#8211; \u00abFicci\u00f3n publicitaria\u00bb: para definir situaciones imposibles en la vida real, por ejemplo en el que ped\u00edan revisi\u00f3n de vista cuando una mujer pon\u00eda una pecera en el microondas,<\/p>\n<p>&#8211; \u00abPublicidad\u00bb: en telepromociones que mezclan con informaci\u00f3n, por ejemplo Panasonic y sus iones o m\u00faltiples \u00abnot\u00edcias de salud\u00bb patrocinadas por el producto en cuesti\u00f3n,<\/p>\n<p>&#8211; \u00abModelo anunciado\u00bb: sobretodo en coches es necesario decir qu\u00e9 caracter\u00edsticas tiene, si incluye ofertas o qu\u00e9 modelo es de entre toda la gama,<\/p>\n<p>&#8211; \u00abLegales\u00bb: ser\u00edan como avisos legales de cualquier p\u00e1gina web, ser\u00eda el caso de Panrico y su encuesta o el del aire acondicionado que lo tuvo que a\u00f1adir el nombre del actor para dejar claro que se trataba de un actor que se parec\u00eda al famoso director.<\/p>\n<p>En el fondo, todos son de este \u00faltimo tipo. En teor\u00eda tendr\u00edan que servir para dar m\u00e1s datos al comprador. Pero los anunciantes los usan para \u00abdefenderse\u00bb de los espectadores. Con la letra peque\u00f1a, igual que en un contrato, el espectador sabe qu\u00e9 se anuncia y no puede reclamar al anunciante si el producto no cumple sus expectativas. El siempre recurrente \u00abhaber le\u00eddo la letra peque\u00f1a\u00bb.<\/p>\n<p>En el caso de la publicidad en prensa, las agencias suelen aprovechar para poner su nombre, cosa que en los spots no hacen. \u00bfPor qu\u00e9 no aprovechan la letra peque\u00f1a de los spots para esto?<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Animada por markarina y su post 9 de cada 10 personas lo comprar\u00e1n, me animo por fin a hablar de la letra peque\u00f1a en la publicidad. Desde su punto de vista, genera desconfianza; para m\u00ed, una enorme curiosidad. Algunos ejemplos: &#8211; \u00abRodado por especialistas en circuito cerrado y tomando las medidas de seguridad oportunas de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2024","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2024"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2024\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}