{"id":202,"date":"2007-07-30T22:58:48","date_gmt":"2007-07-30T20:58:48","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=202"},"modified":"2026-01-21T20:11:28","modified_gmt":"2026-01-21T19:11:28","slug":"tv-saturacion-publicitaria","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/07\/30\/tv-saturacion-publicitaria\/","title":{"rendered":"[TV] Saturaci\u00f3n publicitaria"},"content":{"rendered":"<p>La noticia que publica hoy <em>El Peri\u00f3dico<\/em> est\u00e1 plagada de datos interesantes sobre la Directiva de Televisi\u00f3n sin Fronteras. El titular ya avisa: \u00ab<a target=\"_blank\" href=\"http:\/\/www.elperiodico.com\/default.asp?idpublicacio_PK=46&#038;idioma=CAS&#038;idnoticia_PK=428674&#038;idseccio_PK=1029\">Espa\u00f1a es el pa\u00eds de Europa con m\u00e1s anuncios en la televisi\u00f3n<\/a>\u00ab. A destacar:<\/p>\n<p>Un espa\u00f1ol medio con unas 3,5 horas diarias a ver la tele, recibe cada semana unos 642 anuncios. S\u00f3lo nos supera Estados Unidos (789 espots) e Indonesia (728) en todo el mundo. <strong>La ley establece no m\u00e1s de 12 minutos de spots por hora a intervalos de al menos 20 minutos, 45 si se trata de una pel\u00edcula<\/strong>.<\/p>\n<p>Entre enero y junio del 2007, el 30% de la emisi\u00f3n diaria de TeleCinco fueron anuncios, teletiendas y promociones; le siguen Cuatro (28,2%) y Antena 3 (22,7%). <strong>La ley establece el l\u00edmite de publicidad en 20% de la programaci\u00f3n total<\/strong>.<\/p>\n<p>Mientras <a target=\"_blank\" href=\"http:\/\/www.elperiodico.com\/default.asp?idpublicacio_PK=46&#038;idioma=CAS&#038;idtipusrecurs_PK=7&#038;idnoticia_PK=428664\">nos preparamos la cena<\/a> las cadenas se embolsan varios cientos de miles de euros. En <a target=\"_blank\" href=\"http:\/\/www.elperiodico.com\/EDICION\/ED070730\/CAS\/CARP01\/PDF\/g024lR90.PDF\">el gr\u00e1fico<\/a> de <em>El Peri\u00f3dico<\/em> pueden verse los costes por 20 segundos de spot en los programas de la misma cadena y a la vez comparar los precios entre cadenas:<\/p>\n<ul>\n<li>TeleCinco con \u00abCSI\u00bb (y yo me lo estoy perdiendo por escribir este post): 41.000\u20ac.<\/li>\n<li>Antena 3 con \u00abLos hombres de Paco\u00bb: 23.100\u20ac (8.000\u20ac por debajo de \u00abLos Serrano\u00bb).<\/li>\n<li>Cuatro con \u00abHouse\u00bb: 22.000\u20ac (4.000\u20ac por encima de \u00ab\u00bfD\u00f3nde est\u00e1s coraz\u00f3n?\u00bb).<\/li>\n<li>TVE1 y su \u00abMira qui\u00e9n baila\u00bb: 18.300\u20ac.<\/li>\n<li>La2 con \u00abMujeres desesperadas\u00bb: 4.400\u20ac (2.600\u20ac menos que \u00abFactor X\u00bb).<\/li>\n<\/ul>\n<p>Si quieres m\u00e1s datos, otro <a target=\"_blank\" href=\"http:\/\/www.elperiodico.com\/EDICION\/ED070730\/CAS\/CARP01\/PDF\/g025lR98.PDF\">gr\u00e1fico<\/a> avisa que de los <strong>2.287 minutos diarios de anuncios que emiten las cadenas<\/strong> (2 veces y media m\u00e1s que hace una d\u00e9cada) y de los <strong>7.178 spots que se emiten cada d\u00eda<\/strong> (creciendo en la misma proporci\u00f3n).<\/p>\n<p>Adem\u00e1s puedes saciar el morbo de saber qu\u00e9 cadena tiene el privilegio de ser la que ha hecho el corte m\u00e1s largo en los seis primeros meses del a\u00f1o: Antena 3 se est\u00e1 llevando casi todos los premios.<\/p>\n<p>Me parece este un buen momento para recordar <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=173\">el sueldo de las estrellas<\/a> (y lo que <a target=\"_blank\" href=\"http:\/\/www.vayatele.com\/2007\/07\/26-los-actores-de-television-mejor-pagados\">ha subido<\/a> desde entonces): William Petersen 500.000$, Hugh Laurie 300.000$ y Eva Longoria 200.000$. \u00bfCu\u00e1nto cobrar\u00e1 Anne Igartiburu, Paco Tous o Hugo Silva?<\/p>\n<p>Por cierto, esta vez s\u00ed que <a target=\"_blank\" href=\"http:\/\/meneame.net\/story\/adivina-cual-pais-europa-mas-anuncios-television\">Men\u00e9ame<\/a> ha tenido un efecto positivo de difusi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La noticia que publica hoy El Peri\u00f3dico est\u00e1 plagada de datos interesantes sobre la Directiva de Televisi\u00f3n sin Fronteras. El titular ya avisa: \u00abEspa\u00f1a es el pa\u00eds de Europa con m\u00e1s anuncios en la televisi\u00f3n\u00ab. A destacar: Un espa\u00f1ol medio con unas 3,5 horas diarias a ver la tele, recibe cada semana unos 642 anuncios. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,3],"tags":[92,225,34,84,111,203,147,68],"class_list":["post-202","post","type-post","status-publish","format-standard","hentry","category-publicidad","category-television","tag-consumo-televisivo","tag-csi","tag-directiva-television-sin-fronteras","tag-house","tag-los-hombres-de-paco","tag-programacion-de-television","tag-regulacion-de-los-medios","tag-series-de-television"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=202"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/202\/revisions"}],"predecessor-version":[{"id":36079,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/202\/revisions\/36079"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}