{"id":2016,"date":"2005-05-21T12:08:00","date_gmt":"2005-05-21T11:08:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/05\/21\/ad-entender-con-slogans\/"},"modified":"2005-05-21T12:08:00","modified_gmt":"2005-05-21T11:08:00","slug":"ad-entender-con-slogans","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/05\/21\/ad-entender-con-slogans\/","title":{"rendered":"[AD] Entender con slogans"},"content":{"rendered":"<p>Hace un momento dec\u00eda que hay campa\u00f1as que se explican mejor <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/05\/ad-spot-vs-anuncio-grfico.html\">en el anuncio gr\u00e1fico que en el spot de televisi\u00f3n<\/a>. Pues en relaci\u00f3n a c\u00f3mo entender un spot\/gr\u00e1fico, se me ha ocurrido un ejemplo: Toyota.<\/p>\n<p>Con su concepto \u00abQuality\u00bb (combinable como el \u00abSHIFT_\u00bb de Nissan) ha conseguido que s\u00f3lo con el slogan podamos entender qu\u00e9 pasa en su spot: \u00abQuality attraction\u00bb.<\/p>\n<p>En su anterior campa\u00f1a, en una parada de autob\u00fas un grupo de personas miraban al coche, aunque parec\u00eda que lo hac\u00edan a un chico y una chica. Al final la chica se daba contra una farola por mirar tambi\u00e9n el coche. Creo que tambi\u00e9n hab\u00eda otro dentro del bus en el que casi vuelca porque todos los pasajeros se pon\u00edan a mirar por la ventana del mismo lado del coche.<\/p>\n<p>En la nueva campa\u00f1a hay varias versiones pero el que m\u00e1s me gusta es la del artista que se pone al lado del coche. Es el t\u00edpico actor que hace de figura inm\u00f3vil, necesita que le miren para poder ganar algo de dinero. Por eso sorprende que se ponga en una calle vac\u00eda, de noche, al lado de un coche. Lo l\u00f3gico es que se fuese a las Ramblas de Barcelona o al parque del Retiro, donde el tr\u00e1fico de gente es constante.<\/p>\n<p>S\u00f3lo cuando oyes \u00abSiempre hay alguien mirando\u00bb comprendes qu\u00e9 prentede el artista.<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace un momento dec\u00eda que hay campa\u00f1as que se explican mejor en el anuncio gr\u00e1fico que en el spot de televisi\u00f3n. Pues en relaci\u00f3n a c\u00f3mo entender un spot\/gr\u00e1fico, se me ha ocurrido un ejemplo: Toyota. Con su concepto \u00abQuality\u00bb (combinable como el \u00abSHIFT_\u00bb de Nissan) ha conseguido que s\u00f3lo con el slogan podamos entender [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2016","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2016"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2016\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}