Por norma general los spots de televisi\u00f3n contienen m\u00e1s informaci\u00f3n para entender una campa\u00f1a que un anuncio gr\u00e1fico. En el medio papel suelen ser recordatorios y pocas veces hay variaciones entre ellos. Pero siempre hay excepciones, y el Honda Civic es una de ellas.<\/p>\n
En el spot televisivo vemos diversos alimentos, desde el ginseng a los spaghetti de tu madre acabando con un pl\u00e1tano sonriente, montados a ritmo de polca. El slogan es \u00ab\u00bfNecesitas m\u00e1s energ\u00eda? Nuevo Honda Civic\u00bb y tambi\u00e9n salen los CV, CC y rpm.<\/p>\n
Pero en el anuncio gr\u00e1fico se explica todo mucho mejor, con m\u00e1s humor. Al lado del coche, con tu slogan, red de concesionarios y dem\u00e1s, tenemos una ficha con estos datos:<\/p>\n
\u00abValor energ\u00e9tico: 2.000 c.c.\u00bb
\u00abProte\u00ednas: 200 CV\u00bb
\u00abCalor\u00edas: 7.900 r.p.m.\u00bb
Hasta aqu\u00ed los datos que ve\u00edamos en el spot, aqu\u00ed ya se lo toman con alegr\u00eda:
\u00abGrasas: 0%\u00bb
\u00abSin Conservantes, Colorantes ni Aditivos\u00bb<\/p>\n
La campa\u00f1a es la misma, pero el enfoque es distinto. En el spot podr\u00edan estar anunciando un anti\u00e1cido en lugar de un coche. Con toda esa comida delante, \u00bfqui\u00e9n piensa en energ\u00eda? \u00bfC\u00f3mo explican la relaci\u00f3n entre la energ\u00eda del coche y la que consumimos las personas?<\/p>\n
En el gr\u00e1fico puedes interpretar que incluso puedes comerte el coche (conducirlo en todo caso) para adquirir su energ\u00eda, en el spot de dan ganas de ponerte a r\u00e9gimen.<\/p>\n
\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Por norma general los spots de televisi\u00f3n contienen m\u00e1s informaci\u00f3n para entender una campa\u00f1a que un anuncio gr\u00e1fico. En el medio papel suelen ser recordatorios y pocas veces hay variaciones entre ellos. Pero siempre hay excepciones, y el Honda Civic es una de ellas. En el spot televisivo vemos diversos alimentos, desde el ginseng a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2014","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2014"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2014\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}