Interesante art\u00edculo en la revista Fotogramas de marzo: actrices que utilizan su imagen para vender perfumes.<\/p>\n
Esto me hace reflexionar sobre la multitud de famosos que anuncian productos (el llamado \u201ccelebrity endorsement\u201d). Aqu\u00ed va lo que se me ocurre mientras escribo:<\/p>\n
Relojes:
Omega utiliza a Pierce Brosnan y Cindy Crawford; y Tag Heuer a Steve McQueen, Brad Pitt y Uma Thurman.<\/p>\n
Bebidas:
Freixenet s\u00f3lo se promociona en Espa\u00f1a con personalidades famosas y White label ha fichado a Quentin Tarantino, Edward Norton, Benicio del Toro y Milla Jovovich.<\/p>\n
Ropa:
El Corte Ingl\u00e9s utiliza siempre famosos para sus campa\u00f1as, Emidio Tucci eligi\u00f3 a Sylvester Stallone, George Clooney y a Andy Garc\u00eda.<\/p>\n
\u00bfAlg\u00fan ejemplo nacional? S\u00f3lo se me ocurre en alimentaci\u00f3n:
Lay’s utiliz\u00f3 a Emilio Arag\u00f3n y a Antonio Banderas; y La gula del Norte a Rosa Mar\u00eda Sard\u00e1.<\/p>\n
\u00bfQu\u00e9 producto recuerdas que haya publicitado un famoso?\u00bfRecuerdas haber comprado algo porque lo llevase alg\u00fan famoso? \u00bfO s\u00f3lo sirve para transferir los valores de la persona para la de marca?<\/p>\n
\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Interesante art\u00edculo en la revista Fotogramas de marzo: actrices que utilizan su imagen para vender perfumes. Esto me hace reflexionar sobre la multitud de famosos que anuncian productos (el llamado \u201ccelebrity endorsement\u201d). Aqu\u00ed va lo que se me ocurre mientras escribo: Relojes:Omega utiliza a Pierce Brosnan y Cindy Crawford; y Tag Heuer a Steve McQueen, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2011","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2011"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2011\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}