{"id":2001,"date":"2005-05-04T21:28:00","date_gmt":"2005-05-04T20:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/05\/04\/ad-seguimiento-de-una-campana\/"},"modified":"2005-05-04T21:28:00","modified_gmt":"2005-05-04T20:28:00","slug":"ad-seguimiento-de-una-campaa","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/05\/04\/ad-seguimiento-de-una-campaa\/","title":{"rendered":"[AD] Seguimiento de una campa\u00f1a"},"content":{"rendered":"<p>Me parece interesante <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/04\/ad-que-hablen-aunque-sea-mal.html\">volver a hablar<\/a> de la campa\u00f1a de Movistar y su \u00abM\u00bb. Despu\u00e9s de casi un mes de <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/04\/ad-m-telefnica-mviles.html\">su revelaci\u00f3n<\/a>, siguen apareciendo \u00abMs\u00bb d\u00eda a d\u00eda. Es interesante poder seguir tan claramente los pasos de una campa\u00f1a.<\/p>\n<p>Yo lo encuentro excesivo, pero a\u00fan as\u00ed, aunque me revienta ver \u00abMs\u00bb nuevas, me gusta llevar un control de sus acciones. Aqu\u00ed van las \u00faltimas:<\/p>\n<p>En el diario gratuito \u00abMetro\u00bb una falsa portada envuelve (por lo tanto 1 din A3 completo: portada, hoja 1, \u00faltima hoja y contraportada) todo el diario para recordar el d\u00eda de la madre y dar una idea del regalo.<\/p>\n<p>En las revistas \u00abCineMan\u00eda\u00bb, \u00abMuy Interesante\u00bb y \u00abQuo\u00bb las portadas se mezclan con \u00abMs\u00bb en el mismo nombre o con un \u00abLe\u00e9me\u00bb. La pregunta es \u00bfpor qu\u00e9 en estas revistas y no en otras? La respuesta est\u00e1 en el p\u00fablico de las revistas.<\/p>\n<p>\u00abMuy Interesante\u00bb est\u00e1 editada por <a href=\"http:\/\/www.gyj.es\" target=\"_blank\">G+J Espa\u00f1a<\/a> que tambi\u00e9n lleva las revistas: \u00abCapital\u00bb, \u00abCosmop\u00f3litan\u00bb, \u00abGala\u00bb, \u00abGeo\u00bb, \u00abM\u00eda\u00bb, \u00abMuy Junior\u00bb, \u00abSer Padres Hoy\u00bb, \u00abEl Beb\u00e9 de Ser Padres\u00bb, \u00abMarie Claire\u00bb y \u00abLiving at Home\u00bb.<\/p>\n<p>\u00abQuo\u00bb est\u00e1 editada por <a href=\"http:\/\/www.hachette.es\" target=\"_blank\">Hachette Filipacchi<\/a> que tambi\u00e9n lleva las revistas: \u00abAR\u00bb, \u00abCar and Driver\u00bb, \u00abCasa Diez\u00bb, \u00abCl\u00edo\u00bb, \u00abCrecer Feliz\u00bb, \u00abDeviajes\u00bb, \u00abDiez Minutos\u00bb, \u00abELLE\u00bb, \u00abEmprendedores\u00bb, \u00abFotogramas\u00bb, \u00abMaxim\u00bb, \u00abNova\u00bb, \u00abPsychologies\u00bb, \u00abQu\u00e9 Leer\u00bb, \u00ab\u00a1Qu\u00e9 Me Dices!\u00bb, \u00abRagazza\u00bb, \u00abSupertele\u00bb, \u00abTeleindiscreta\u00bb, \u00abTelenovela\u00bb, \u00abTp\u00bb.<\/p>\n<p>\u00abCineMan\u00eda\u00bb: seg\u00fan <a href=\"http:\/\/www.gdm.es\/scripts\/gdm\/tarifas\/tarifas.asp?sop=38&amp;med=4\">Gerencia de Medios<\/a>, el 77% de su audiencia es menor de 35 a\u00f1os, con elevado poder adquisitivo.<\/p>\n<p>\u00abQuo\u00bb: seg\u00fan <a href=\"http:\/\/www.hachette.es\/hf\/revistas\/qu.shtml\" target=\"_blank\">Hachette<\/a>, el p\u00fablico objetivo son hombres urbanos de clase media, de 20 a 40 a\u00f1os.<\/p>\n<p>\u00abMuy interesante\u00bb: seg\u00fan <a href=\"http:\/\/www.gyj.es\/publici\/revistas\/muy\/mas\/tarifas.htm\" target=\"_blank\">G+J<\/a>, el lector es hombre con una media de edad de 36 a\u00f1os y de clase media.<\/p>\n<p>\u00abMetro\u00bb tiene diez ediciones en Espa\u00f1a: Madrid, Barcelona, Zaragoza, Sevilla, Galicia, Valencia, Alicante, Castilla la Mancha, M\u00e1laga y Elche. Seg\u00fan <a href=\"http:\/\/www.metrodirecto.com\/tarifas\/tarifas.htm\" target=\"_blank\">sus datos<\/a>, sus lectores tienen una media de 39 a\u00f1os tambi\u00e9n de clase media.<\/p>\n<p>Visto as\u00ed, parece que se define el p\u00fablico de Movistar. Adem\u00e1s llegan as\u00ed a cualquier persona que se pasee por un kiosko, seguro que ver\u00e1 las revistas, compre lo que compre.<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Me parece interesante volver a hablar de la campa\u00f1a de Movistar y su \u00abM\u00bb. Despu\u00e9s de casi un mes de su revelaci\u00f3n, siguen apareciendo \u00abMs\u00bb d\u00eda a d\u00eda. Es interesante poder seguir tan claramente los pasos de una campa\u00f1a. Yo lo encuentro excesivo, pero a\u00fan as\u00ed, aunque me revienta ver \u00abMs\u00bb nuevas, me gusta llevar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2001","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2001"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2001\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}