{"id":1992,"date":"2005-04-25T20:38:00","date_gmt":"2005-04-25T19:38:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/04\/25\/tv-publicidad-costes-y-consumo\/"},"modified":"2005-04-25T20:38:00","modified_gmt":"2005-04-25T19:38:00","slug":"tv-publicidad-costes-y-consumo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/04\/25\/tv-publicidad-costes-y-consumo\/","title":{"rendered":"[TV] Publicidad: costes y consumo"},"content":{"rendered":"<p>Leo asombrada en tres blogs diferentes noticias muy relacionadas sobre el consumo y la inversi\u00f3n publicitaria en nuestra televisi\u00f3n. Leyendo los tres a\u00fan podremos entender por qu\u00e9 hay tantos <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/04\/tv-interrumpir-lo-continuo.html\">cortes publicitarios<\/a>.<\/p>\n<p>V\u00eda <a href=\"http:\/\/www.ideasapiens.com\" target=\"_blank\">IdeaSapiens<\/a> leo <a href=\"http:\/\/www.ideasapiens.com\/blogs\/Medios\/archivos\/000304.html\" target=\"_blank\">Las tarifas publicitarias en Televisi\u00f3n<\/a>. Este post tiene un tiempo, pero no tiene desperdicio para conocer cu\u00e1nto dinero se mueve para conseguir <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2004\/12\/ad-ltimos-spots-del-2004-1.html\">un segundo de nuestro tiempo<\/a>.<\/p>\n<p>V\u00eda <a href=\"http:\/\/todosobremitele.blogcindario.com\" target=\"_blank\">todosobremitele.net<\/a> leo que <a href=\"http:\/\/todosobremitele.blogcindario.com\/2005\/04\/00255.html\" target=\"_blank\">TVE, Antena 3 y Telecinco superan el 20% de publicidad en la programaci\u00f3n<\/a>. Si su <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/02\/tv-financiacin-de-televisin.html\">financiaci\u00f3n<\/a> es la publicidad, es hasta l\u00f3gico que dediquen sus programaci\u00f3n a los que es da dinero, sobretodo sabiendo lo que cobran.<\/p>\n<p>V\u00eda <a href=\"http:\/\/ttv.blogcindario.com\" target=\"_blank\">ToditoTV<\/a> leo que <a href=\"http:\/\/ttv.blogcindario.com\/2005\/04\/00646.html\" target=\"_blank\">Los anunciantes vuelven a pedir m\u00e1s canales de televisi\u00f3n en abierto<\/a>. Al aumentar la oferta pagar\u00edan menos por anuncio porque las cadenas perder\u00edan audiencia al <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/02\/ad-diversificando-el-mercado.html\">segmentar el mercado<\/a>.<\/p>\n<p>Creo que las tres not\u00edcias est\u00e1n tan relacionadas que leyendo s\u00f3lo una o por separado no tienen valor.<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leo asombrada en tres blogs diferentes noticias muy relacionadas sobre el consumo y la inversi\u00f3n publicitaria en nuestra televisi\u00f3n. Leyendo los tres a\u00fan podremos entender por qu\u00e9 hay tantos cortes publicitarios. V\u00eda IdeaSapiens leo Las tarifas publicitarias en Televisi\u00f3n. Este post tiene un tiempo, pero no tiene desperdicio para conocer cu\u00e1nto dinero se mueve para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1992","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1992"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1992\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}