{"id":1977,"date":"2005-04-10T19:32:00","date_gmt":"2005-04-10T18:32:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/04\/10\/ad-spots-animados\/"},"modified":"2005-04-10T19:32:00","modified_gmt":"2005-04-10T18:32:00","slug":"ad-spots-animados","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/04\/10\/ad-spots-animados\/","title":{"rendered":"[AD] Spots animados"},"content":{"rendered":"<p>En la \u00faltima semana han aparecido anuncios animados. Dibujos animados y v\u00eddeo vectorizado han vuelto despu\u00e9s del \u00abInformality Required\u00bb y \u00abDanonino\u00bb para anunciar aire acondicionado, telefon\u00eda, cerveza y coches.<\/p>\n<p>Mitsubishi: en este spot se ha dibujado el fr\u00edo como guerreros blancos al ataque, guiados por una bella dama que en la mano lleva el logo de la marca. Podr\u00eda tratarse de la escena de la batalla en la nieve de los hunos de \u00abMulan\u00bb, pero al final se rompe con un chaval con el mando a distancia del aparato.<\/p>\n<p>Cruzcampo: si a la <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/02\/ad-el-botelln-de-cruzcampo.html\">fiesta de la cerveza<\/a> le a\u00f1adimos lim\u00f3n, tenemos Shandy. En su anuncio tambi\u00e9n han vectorizado el v\u00eddeo, tampoco le acabo de ver la justificaci\u00f3n.<\/p>\n<p>Wanadoo: para anunciar su nuevo plan, han optado por vectorizar su spot consiguiendo una imagen que recuerda tanto al original que incluso se puede reconocer al actor. Es extra\u00f1o que se hayan decidido por este formato.<\/p>\n<p>Kia: para romper la rutina que ten\u00edan en el spot de Picanto, lo han cambiado por un unos dibujos animados de tres muchachitas que se van de compras. Tampoco acabo de entender el por qu\u00e9 de usar dibujos animados.<\/p>\n<p>\u00bfPor qu\u00e9 usar v\u00eddeo vectorizado por televisi\u00f3n cuando casi ni se usa en Internet, el medio para el que,en teor\u00eda, fue pensado? \u00bfProductos para adultos vendidos con dibujos animados? \u00bfPor qu\u00e9 usarlos? \u00bfPara destacar m\u00e1s entre corte y corte publicitario? \u00bfConectan m\u00e1s con el target?<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la \u00faltima semana han aparecido anuncios animados. Dibujos animados y v\u00eddeo vectorizado han vuelto despu\u00e9s del \u00abInformality Required\u00bb y \u00abDanonino\u00bb para anunciar aire acondicionado, telefon\u00eda, cerveza y coches. Mitsubishi: en este spot se ha dibujado el fr\u00edo como guerreros blancos al ataque, guiados por una bella dama que en la mano lleva el logo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1977","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1977"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1977\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}