Hace ya unos d\u00edas, m\u00e1s bien semanas, que vi un banner de esos que en lo que autom\u00e1ticamente haces click y, aunque abrir\u00e9 otro tema para tratar de \u00e9l, merece la pena hacer una reflexi\u00f3n sobre \u00bfcu\u00e1ndo hago click en un banner?<\/p>\n
Quiz\u00e1 sea por deformaci\u00f3n profesional (recuerdo, a quien no lo sepa, que este blog tiene como segundo nombre \u00abworkaholic\u00bb, por algo ser\u00e1) pero por lo general me fijo mucho en los banners. Esto no significa que clickee en todos, ni mucho menos, pero confieso que me gustar\u00eda conservar m\u00e1s de uno (y muchas veces lo intento\/consigo).<\/p>\n
Para mi un banner de inter\u00e9s es algo m\u00e1s que \u00abcolores vistosos que se mueven para llamar mi atenci\u00f3n\u00bb. Esta definici\u00f3n es aplicable tambi\u00e9n para cualquier tipo de publicidad. El banner, como un spot en televisi\u00f3n, busca el sitio web que tenga m\u00e1s visitas (m\u00e1s audiencia).<\/p>\n
Hay muchos tipos de banners, muchas formas, muchos temas… pero todos tienen la misma misi\u00f3n: conseguir nuestro click. Tragamos muchos estimulos a diario, \u00bfpor qu\u00e9 unos nos afectan m\u00e1s que otros? \u00bfC\u00f3mo consiguen que clickemos en algo que no es lo que buscamos? \u00bfC\u00f3mo llamar nuestra atenci\u00f3n sobre algo que, de antemano, no nos interesa? Animaciones, flash transparentes, banners interactivos (los mejores, por supuesto, y de los que otro d\u00eda hablar\u00e9)…<\/p>\n
Yo hago click cuando conozco el producto que se anuncia (como se puede ver en addb, mis pasiones publicitarias son los coches y las bebidas alcoh\u00f3licas) o cuando lo desconozco pero me interesa (generalmente por un buen copy).<\/p>\n
Un par de URLs que merecen la pena (es una palabra muy usada para conseguir dinerito as\u00ed que es dif\u00edcil encontrar alguna p\u00e1gina digna): Y t\u00fa, \u00bfcu\u00e1ndo haces click?<\/p>\n \u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":" Hace ya unos d\u00edas, m\u00e1s bien semanas, que vi un banner de esos que en lo que autom\u00e1ticamente haces click y, aunque abrir\u00e9 otro tema para tratar de \u00e9l, merece la pena hacer una reflexi\u00f3n sobre \u00bfcu\u00e1ndo hago click en un banner? Quiz\u00e1 sea por deformaci\u00f3n profesional (recuerdo, a quien no lo sepa, que este […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1971","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1971"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1971\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
www.bannerreport.com<\/a> (gracias Lector Fiel) y
money.howstuffworks.com\/banner-ad.htm\/printable<\/a> (como siempre, muy interesante).<\/p>\n