{"id":1961,"date":"2005-03-19T00:47:00","date_gmt":"2005-03-18T23:47:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/03\/19\/ad-dormitorios-como-los-de-ikea\/"},"modified":"2005-03-19T00:47:00","modified_gmt":"2005-03-18T23:47:00","slug":"ad-dormitorios-como-los-de-ikea","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/03\/19\/ad-dormitorios-como-los-de-ikea\/","title":{"rendered":"[AD] Dormitorios como los de Ikea"},"content":{"rendered":"

La campa\u00f1a \u00abDormitorios como t\u00fa\u00bb de Ikea<\/a> se inici\u00f3 en octubre 2004 y empez\u00f3 un concurso en febrero. La agencia *<\/a>SCPF<\/a> ha sido la encargada de reciclar su slogan \u00abRedecora tu vida\u00bb a una s\u00f3la habitaci\u00f3n.<\/p>\n

De momento no hay campa\u00f1a en televisi\u00f3n. S\u00f3lo tenemos opis con cuatro dormitorios que son como las personas que viven en ellos: blanco y negro; multicolor y multidesordenado; blanco esponjoso; y azul floreado. Ahora han lanzado un concurso para encontrar m\u00e1s dormitorios como sus due\u00f1os y s\u00f3lo se les ha ocurrido ponerlo en prensa. Me sorprende que no haya URL para el concurso y reviso en Internet qu\u00e9 hay de esta campa\u00f1a.<\/p>\n

www.ikea.es<\/a> no tiene disponible la campa\u00f1a ni siquiera destaca especialmente el concurso<\/a>. No hay microsite para el concurso que haga referencia a esta nueva campa\u00f1a. Navengando s\u00f3lo encuentro un par de noticias relacionadas, comentarios racistas y Buscando un secador en Ikea<\/a>, un blog donde se encuentran las 4 im\u00e1genes<\/a> (adem\u00e1s de descubrir que tienen un producto<\/a> muy interesante, con el que estoy de acuerdo).<\/p>\n

En resumen, despu\u00e9s de comprobar que hay m\u00e1s informaci\u00f3n sobre la agencia que sobre el propio producto, de enterarme que hace ya un mes que el concurso funciona aunque ni siquiera han cambiado las im\u00e1genes que veo cada d\u00eda por la calle, de que no existe microsite dedicado que mi informe c\u00f3mo va el concurso… constato Ikea no hace buen uso de Internet como medio para comunicar sus campa\u00f1as.<\/p>\n

As\u00ed que me pregunto \u00bfpor qu\u00e9 no hay un www.dormitorioscomotu.com? \u00bfPor qu\u00e9 no han empezado una campa\u00f1a de televisi\u00f3n aprovechando el concurso? \u00bfPara qui\u00e9n hacen el concurso si nadie se entera que existe?<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

La campa\u00f1a \u00abDormitorios como t\u00fa\u00bb de Ikea se inici\u00f3 en octubre 2004 y empez\u00f3 un concurso en febrero. La agencia *SCPF ha sido la encargada de reciclar su slogan \u00abRedecora tu vida\u00bb a una s\u00f3la habitaci\u00f3n. De momento no hay campa\u00f1a en televisi\u00f3n. S\u00f3lo tenemos opis con cuatro dormitorios que son como las personas que […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1961","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1961"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1961\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}