Desde el problema con la lumbalgia de los pageses, Bocatta intenta mostrar de la mejor manera posible de d\u00f3nde vienen sus productos. Intent\u00f3 la parodia de Casa Tarradellas con un nieto heavy, pero se pas\u00f3 r\u00e1pidamente de nuevo al origen de lo natural (y ya se sabe que lo natural es m\u00e1s sano y alejado del fast food): el campo.<\/p>\n
Primero fue con \u00abBocatta s\u00f3lo te trae lo mejor de campo\u00bb. Una foto del alimento en cuesti\u00f3n (patata, lechuga o jam\u00f3n serrano) sobre fondo blanco y una oda a los alimentos que finalizaba con esa frase. Te explicaba de d\u00f3nde ven\u00edan y lo bien que los cuidaban hasta que nos los proporcionan en su punto \u00f3ptimo de cosecha.<\/p>\n
Ahora es con \u00abEn Bocatta sabemos de d\u00f3nde vienen nuestros ingredientes\u00bb. \u00bfHay una manera mejor de mostrar el origen de algo que dibujando su \u00e1rbol geneal\u00f3gico? Ah\u00ed est\u00e1 Bocatta poniendo nombre a vacas y construyendo el \u00e1rbol del queso, o poniendo semillas y tierra que crean olivos para el \u00e1rbol del aceite.<\/p>\n
Hay que ver qu\u00e9 da\u00f1o puede hacer un anuncio m\u00e1s hecho\/entendido. Ya no pueden anunciarse con \u00abSi es tan f\u00e1cil hacer bocadillos, por qu\u00e9 nadie los hace como Bocatta\u00bb. Ahora no anuncian bocadillos sino sus ingredientes. No el ‘c\u00f3mo’ si no el ‘con qu\u00e9’, su denominaci\u00f3n de origen.<\/p>\n
\u00bfM?s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Desde el problema con la lumbalgia de los pageses, Bocatta intenta mostrar de la mejor manera posible de d\u00f3nde vienen sus productos. Intent\u00f3 la parodia de Casa Tarradellas con un nieto heavy, pero se pas\u00f3 r\u00e1pidamente de nuevo al origen de lo natural (y ya se sabe que lo natural es m\u00e1s sano y alejado […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1960","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1960"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1960\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}