{"id":1958,"date":"2005-03-14T20:36:00","date_gmt":"2005-03-14T19:36:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/03\/14\/ad-2-webs-en-1\/"},"modified":"2005-03-14T20:36:00","modified_gmt":"2005-03-14T19:36:00","slug":"ad-2-webs-en-1","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/03\/14\/ad-2-webs-en-1\/","title":{"rendered":"[AD] 2 webs en 1"},"content":{"rendered":"

Hace unos d\u00edas hablaba del teaser de Nike<\/a>. Hoy he descubierto de qu\u00e9 se trata, pero precisamente por eso, merece la pena decidarle un post completo y no un simple comentario.<\/p>\n

La estrategia es la siguiente y tiene tres pasos:
Paso previo: Me invento dos estilos diferentes: uno serio y uno informal, as\u00ed capto a m\u00e1s gente.
1\/Hago dos anuncios con s\u00f3lo una frase para cada estilo, para no desvelar nada y llamar la atenci\u00f3n. Adem\u00e1s las pongo siempre la una al lado de la otra, para llamar a\u00fan m\u00e1s la atenci\u00f3n sobre el contraste.
2\/ Repito el anuncio pero a\u00f1ado una URL en las dos, siguiendo cada una su estilo, que desvela de qu\u00e9 va el anuncio.
y 3\/ Hago de nuevo el anuncio, siempre en su estilo, que explique qu\u00e9 es claramente (para aquellos que no quieran entrar en la web).<\/p>\n

La URL de este anuncio es www.cursabombers.com<\/a> y no tiene desperdicio. \u00a1Hay hecho 2 webs en 1! Cada una con su estilo, con su m\u00fasica, con su voz en off, con su informaci\u00f3n… todo es diferente en cada lado de la pantalla. Todo sigue su estilo: para el seny te informan de todo lo que te puede interesar; para la rauxa simplemente te dicen que corras y calles, no te hace falta saber nada m\u00e1s. De hecho una vez lo has visto todo no puedes volver a usar el bot\u00f3n del men\u00fa.<\/p>\n

Mis respetos para www.doubleyou.com<\/a>, han hecho un buen trabajo para Nike (como ya lo hicieron para comunicaci\u00f3n la falta de aburrimiento del Audi A3 Spotback<\/a>, cuando les conoc\u00ed).<\/p>\n

La pregunta ser\u00eda: \u00bfhay realmente tanta diferencia entra las personas que se apuntan a la Cursa? \u00bfIntentan mejorar la imagen de ‘alocada’ que tiene?<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hace unos d\u00edas hablaba del teaser de Nike. Hoy he descubierto de qu\u00e9 se trata, pero precisamente por eso, merece la pena decidarle un post completo y no un simple comentario. La estrategia es la siguiente y tiene tres pasos:Paso previo: Me invento dos estilos diferentes: uno serio y uno informal, as\u00ed capto a m\u00e1s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1958","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1958"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1958\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}