Te gusta mucho una marca, odias a su competencia y a los que la usan: eres un fan, tan fan, que quieres consumir s\u00f3lo cosas que lleven el logo, el slogan o los anuncios de tu marca favorita, adem\u00e1s, claro, de sus productos. La otra opci\u00f3n para necesitar desesperadamente merchandising de una marca es que te identifiques con sus colores corporativos, sus anuncios o su slogan. Es algo curioso porque resulta que, por ejemplo, no fumas pero disfrutas de tus contradicciones o que no bebes per reinventas la noche.<\/p>\n
\u00bfQu\u00e9 hacen las marcas para vender camisetas, mecheros, bolsos, pegatinas, parag\u00fcas, gorros, bufandas…? Algunas de ellas ponen a disposici\u00f3n del navegante art\u00edculos digitales, gadgets como salvapantallas, fondos de escritorio, postales para enviar. Muy pocas ponen los anuncios para descargarlos simplemente. Y ninguna pone a la venta el tipo de merchandising para el fan.<\/p>\n
\u00bfEs quiz\u00e1 poco recomendable para la salud p\u00fablica que se comercializasen productos de marcas de bebidas alcoh\u00f3licas o de tabaco? Una camiseta o un bolso de Absolut, una carpeta de J&B, un parag\u00fcas de Nobel… \u00bfIncitan a consumir?<\/p>\n
\u00bfC\u00f3mo consigue el fan este tipo de art\u00edculos? Algunas marcas hacen concursos y sorteos, pero son tan aislados que pocos fans lo consiguen. \u00a1S\u00f3lo los s\u00faperfans! \u00a1S\u00f3lo los adictos a una marca! Y es que las grandes marcas parece que no son conscientes de su poder de atracci\u00f3n, de lo adictivos que son algunos productos.<\/p>\n
\u00bfDe qu\u00e9 marca eres fan? \u00bfQu\u00e9 merchandising te gustar\u00eda conseguir?\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Te gusta mucho una marca, odias a su competencia y a los que la usan: eres un fan, tan fan, que quieres consumir s\u00f3lo cosas que lleven el logo, el slogan o los anuncios de tu marca favorita, adem\u00e1s, claro, de sus productos. La otra opci\u00f3n para necesitar desesperadamente merchandising de una marca es que […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1953","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1953"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1953\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}