{"id":1945,"date":"2005-03-03T20:29:00","date_gmt":"2005-03-03T19:29:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/03\/03\/ad-modelando-el-tiempo\/"},"modified":"2005-03-03T20:29:00","modified_gmt":"2005-03-03T19:29:00","slug":"ad-modelando-el-tiempo_03","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/03\/03\/ad-modelando-el-tiempo_03\/","title":{"rendered":"[AD] Modelando el tiempo"},"content":{"rendered":"<p>Si hace unas semanas iniciaba el tema del <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/01\/cine-el-futuro-de-nuestra-alimentacin.html\">futuro de la alimentaci\u00f3n en el cine<\/a>, esta vez le toca el turno a la publicidad y c\u00f3mo modela el tiempo en los 20 segundos que tiene para llamar nuestra atenci\u00f3n.<\/p>\n<p>Existen dos posibilidades (a parte de la evidente de usar un flashback o directamente usar el presente): <\/p>\n<p>Futuro: c\u00f3mo el producto anunciado se avanza a su tiempo. El ejemplo m\u00e1s descarado es el de la lej\u00eda \u00abNeutrex futura\u00bb donde una chica la mar de moderna (atenci\u00f3n al pelo, maquillaje y a la ropa rota que lleva) viene del futuro para presentar el producto que revoluciona el presente.<\/p>\n<p>Pasado: c\u00f3mo el uso del producto anunciado hace mejorar el presente del consumidor. El primer ejemplo que recuerdo es el de Ikea. Aqu\u00ed muestran c\u00f3mo cambia tu vida por un hecho del pasado tan simple como que te regalen un art\u00edculo de esta tienda (ojo no comprarlo sino que alguien te cambia la vida al dartelo). Ahora tenemos el del Renault Modus: qu\u00e9 hace alguien para agradecerte que uses el producto (en este caso, por ejemplo, ayudarte a conseguir un empleo). <\/p>\n<p>Conclusi\u00f3n: la publicidad te hace viajar por el tiempo (y no me refiero a que pierdas su noci\u00f3n al ver pasar los minutos y no regresar al programa que est\u00e9s viendo). Pero a un tiempo, siempre bueno, con fant\u00e1sticos productos que todos desearemos para ser \u00ablos primeros en tener lo \u00faltimo\u00bb (slogan de Master Cadena).<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si hace unas semanas iniciaba el tema del futuro de la alimentaci\u00f3n en el cine, esta vez le toca el turno a la publicidad y c\u00f3mo modela el tiempo en los 20 segundos que tiene para llamar nuestra atenci\u00f3n. Existen dos posibilidades (a parte de la evidente de usar un flashback o directamente usar el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1945","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1945"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1945\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}