{"id":1935,"date":"2005-02-20T12:13:00","date_gmt":"2005-02-20T11:13:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/02\/20\/ad-diversificando-el-mercado\/"},"modified":"2005-02-20T12:13:00","modified_gmt":"2005-02-20T11:13:00","slug":"ad-diversificando-el-mercado","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/02\/20\/ad-diversificando-el-mercado\/","title":{"rendered":"[AD] Diversificando el mercado"},"content":{"rendered":"

Hace unos d\u00edas inici\u00e9 el tema de productos que son webs<\/a> y ya hay otro ejemplo: www.rubiascontramorenas.com<\/a>. Es una web que invita a la participaci\u00f3n con un concurso, v\u00eddeos, fondos de pantalla y postales con frases t\u00edpicas de unas contra las otras. En este caso la frase vende un t\u00f3pico: las rubias son tontas\/fr\u00edvolas y las morenas son \u00abno-lo-tengo-tan-claro\u00bb. <\/p>\n

Poco a poco el mercado ha ido acerc\u00e1ndose m\u00e1s al comprador, y ahora hay ya m\u00e1s de siete variedades de champ\u00fa por marca. Adem\u00e1s, desde que naci\u00f3 para la publicidad el metrosexual, tambi\u00e9n se diferencia entre hombres y mujeres para producto de belleza.<\/p>\n

Y seguimos diviendo el mercado, esta vez por edad. La colonia no es s\u00f3lo para hombres o mujeres, tambi\u00e9n \u00abDistingue a los hombres de los chicos\u00bb. Las vitaminas son para todos o para los que han cumplido m\u00e1s de 50. Al menos esto ha servido para que los programas de televisi\u00f3n, por fin, clasifiquen los contenidos por franjas de edad.<\/p>\n

El mercado est\u00e1 tan segmentado para que cada uno tenga su cachito. Se fijan en cosas objetivas (sexo, edad, color de pelo…) porque las marcas no conocen realmente al consumidor. Dentro de poco diferenciar\u00e1n por estatura, peso o color de los ojos. La publicidad por pa\u00edses es lo \u00fanico que, por suerte, hace tiempo que funciona eficazmente.<\/p>\n

\u00bfRealmente somos tan diferentes? \u00bfHay tantos tipos de consumidor? Si seguimos a este ritmo tenemos tres opciones: 1\/ centros comerciales enormes que intenten abarcar la multitud de productos que las marcas ofrezcan; 2\/ peque\u00f1as tiendas especializadas en un target tan concreto que ser\u00e1 uno entre un mill\u00f3n; y 3\/ volver a lo unisex y para todas las edades.<\/p>\n

La vida es un p\u00e9ndulo y si volvemos al pantal\u00f3n pata de elefante \u00bfpor qu\u00e9 no volver al \u00ab2 en 1\u00bb (o \u00ab10 en 1\u00bb) para toda la familia?<\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hace unos d\u00edas inici\u00e9 el tema de productos que son webs y ya hay otro ejemplo: www.rubiascontramorenas.com. Es una web que invita a la participaci\u00f3n con un concurso, v\u00eddeos, fondos de pantalla y postales con frases t\u00edpicas de unas contra las otras. En este caso la frase vende un t\u00f3pico: las rubias son tontas\/fr\u00edvolas y […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1935","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1935"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1935\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}