{"id":1930,"date":"2005-02-09T21:51:00","date_gmt":"2005-02-09T20:51:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/02\/09\/ad-la-telefonia-corporativa\/"},"modified":"2005-02-09T21:51:00","modified_gmt":"2005-02-09T20:51:00","slug":"ad-la-telefona-corporativa","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/02\/09\/ad-la-telefona-corporativa\/","title":{"rendered":"[AD] La telefon\u00eda corporativa"},"content":{"rendered":"<p>En Espa\u00f1a tenemos 3 compa\u00f1\u00edas de telefon\u00eda m\u00f3vil: Telef\u00f3nica MoviStar, Amena y Vodafone. Sus colores corporativos con, respectivamente: azul, verde y rojo. \u00bfExiste una manera m\u00e1s descarada de separar sus campa\u00f1as que utilizando los colores primarios RGB?<\/p>\n<p>MoviStar utiliza incluso este color en su slogan: \u00abYo soy azul\u00bb. Pintan la cara a los seguidores de los pilotos del Mundial de Motociclismo que patrocinan. As\u00ed que si te gusta Pedrosa o Gibernau ya eres azul. Hace que te identifiques con el color como referencia a su marca. <\/p>\n<p>Amena se dedica a poner el verde a todo lo que anuncia. Incluso a Papa Noel le han te\u00f1ido su vestido habitual, no vaya a ser que se piense la gente que los regalos los hace otra compa\u00f1\u00eda. En su \u00faltimo spot, un chico y una chica tienen sus sue\u00f1os respectivos con un osito de peluche verde, y las paredes, las s\u00e1banas&#8230; Amena es lo m\u00e1s verde del mercado, con permiso de <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/01\/ad-piensa-en-verde.html\">Heineken<\/a>.<\/p>\n<p>Vodafone (ni antes siendo Airtel) nunca ha utilizado tan descaradamente su color corporativo. \u00bfQuiz\u00e1 porque nadie quiere ir por ah\u00ed diciendo \u00abSoy rojo\u00bb? Es mejor decir \u00abLa vida es m\u00f3vil. M\u00f3vil es Vodafone\u00bb. Asocian el producto a la marca, m\u00e1s all\u00e1 del color. <\/p>\n<p>\u00bfEs importante el color corporativo para tu marca? Si eres MoviStar, seguro. Si eres Amena, s\u00ed. Si eres Vodafone, no tan importante como el mensaje. Y tu marca, \u00bfde qu\u00e9 color es?<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Espa\u00f1a tenemos 3 compa\u00f1\u00edas de telefon\u00eda m\u00f3vil: Telef\u00f3nica MoviStar, Amena y Vodafone. Sus colores corporativos con, respectivamente: azul, verde y rojo. \u00bfExiste una manera m\u00e1s descarada de separar sus campa\u00f1as que utilizando los colores primarios RGB? MoviStar utiliza incluso este color en su slogan: \u00abYo soy azul\u00bb. Pintan la cara a los seguidores de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1930","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1930"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1930\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}