{"id":1911,"date":"2005-01-12T19:59:00","date_gmt":"2005-01-12T18:59:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2005\/01\/12\/ad-campanas-bebe-con-moderacion\/"},"modified":"2005-01-12T19:59:00","modified_gmt":"2005-01-12T18:59:00","slug":"ad-campaas-bebe-con-moderacin","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2005\/01\/12\/ad-campaas-bebe-con-moderacin\/","title":{"rendered":"[AD] Campa\u00f1as &#8216;bebe con moderaci\u00f3n&#8217;"},"content":{"rendered":"<p>Quiz\u00e1 las marcas de bebidas alcoh\u00f3licas est\u00e1n obligadas a invertir algo de sus beneficios en &#8216;la sociedad&#8217;, igual que las cajas y bancos en obras sociales. O quiz\u00e1 es que quieren limpiar su imagen de &#8216;creadores de borrachos que mueren\/provocan muertes en accidentes de coche&#8217;.<\/p>\n<p>De ah\u00ed quiz\u00e1 que J&#038;B y Heineken hagan publicidad que refuerza la letra peque\u00f1a del contrato que firmas cuando bebes una bebida alcoh\u00f3lica: \u00abBebe con moderaci\u00f3n. Es tu responsabilidad\u00bb.<\/p>\n<p>En J&#038;B se inventaron slogans como \u00ab<a href=\"http:\/\/www.evasanagustin.com\/addb\/2004\/jb2004_3.htm\" target=\"_blank\">El buen rollo no tiene limites, tus copas s\u00ed<\/a>\u00ab, \u00ab<a href=\"http:\/\/www.evasanagustin.com\/addb\/2004\/jb2004_2.htm\" target=\"_blank\">La fiesta no tiene l\u00edmites tus copas s\u00ed<\/a>\u00bb o \u00ab<a href=\"http:\/\/www.evasanagustin.com\/addb\/2004\/jb2004_1.htm\" target=\"_blank\">Las risas no tienen l\u00edmite tus copas s\u00ed<\/a>\u00ab. Hicieron publicidad en revistas, prensa y opis.<\/p>\n<p>En Heineken han hecho un <a href=\"http:\/\/www.heineken.es\/responsable.html\" target=\"_blank\">spot<\/a> que se decanta por la idea de que si bebes y conduces no s\u00f3lo puedes hacerte da\u00f1o a ti mismo, tambi\u00e9n a los que te rodean (en la l\u00ednea de los anuncios de tabaco). Su frase final es \u00abSi bebes y conduces tambi\u00e9n eres un peligro para los dem\u00e1s\u00bb.<\/p>\n<p>Ojal\u00e1 anuncios como estos tuvieran tanta influencia como la publicidad que anima a consumir alcohol. Si bebes, no conduzcas.<\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quiz\u00e1 las marcas de bebidas alcoh\u00f3licas est\u00e1n obligadas a invertir algo de sus beneficios en &#8216;la sociedad&#8217;, igual que las cajas y bancos en obras sociales. O quiz\u00e1 es que quieren limpiar su imagen de &#8216;creadores de borrachos que mueren\/provocan muertes en accidentes de coche&#8217;. De ah\u00ed quiz\u00e1 que J&#038;B y Heineken hagan publicidad que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1911","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1911"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1911\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}