Como cada a\u00f1o por estas fechas, llega la cuesta de enero y con ella las rebajas. <\/p>\n
Llegan pues los anuncios que nos incitan a la compra y que nos recuerdan que podemos gastar sin que nos haga falta nada y s\u00f3lo porque al lado del precio hay otra cifra menor. <\/p>\n
Tenemos quien pone c\u00e1rteles con los descuentos que hacen con un \u00ab%\u00bb bien grande de tama\u00f1o pero bien bajos de dinero o la pegatina\/c\u00e1rtel con letras grandes \u00abRebajas\u00bb; hay quien no publicita sus rebajas porque digamos que no hay necesidad debido a la saturaci\u00f3n o porque no rebaja sus productos; y hay quien s\u00ed hace anuncios. Dos ejemplos: Zara y El Corte Ingl\u00e9s. <\/p>\n
Parece que el mundo se rige por lo que hace el segundo: \u00abYa es -ponga aqu\u00ed la estaci\u00f3n del a\u00f1o- en El Corte Ingl\u00e9s\u00bb o \u00abLas Rebajas de El Corte Ingl\u00e9s\u00bb. Para anunciarlas utiliza grandes n\u00fameros de descuentos, lista de productos antes\/despu\u00e9s y a un\/a famoso\/a cada a\u00f1o, adem\u00e1s de anuncios en televisi\u00f3n.<\/p>\n
Todo esto contrasta, y mucho, con el anuncio de Zara: una p\u00e1gina en negro y el texto centrado \u00abZara Rebajas\u00bb. Y ya est\u00e1. De hecho, creo que no hab\u00eda visto antes un anuncio de Zara en ning\u00fan sitio.<\/p>\n
Se rebaja el precio, pero no la creatividad.<\/p>\n
\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Como cada a\u00f1o por estas fechas, llega la cuesta de enero y con ella las rebajas. Llegan pues los anuncios que nos incitan a la compra y que nos recuerdan que podemos gastar sin que nos haga falta nada y s\u00f3lo porque al lado del precio hay otra cifra menor. Tenemos quien pone c\u00e1rteles con […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1908","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1908"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1908\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}